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# Icy Climate Change Installations
This Iceberg Installation Highlights the Paris Climate Conference

By Rebecca Byers | Published 2015-12-10 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/paris-climate-conference
References: [fubiz.net](http://www.fubiz.net/2015/12/10/icebergs-in-paris-to-raise-climate-change-issue/)

Highlighting the Paris Climate Conference currently underway in the city of lights, several artists collaborated on 'Ice Watch,' which saw the [installation of 24-tonnes of ice](https://www.trendhunter.com/trends/rose-icehotel). A collaboration between artist Olafur Eliasson and geologist Minik Rosing, 'Ice Watch' aims to bring attention to the [global climate crisis](https://www.trendhunter.com/trends/heatwave-pavilion) and its affect on the world's icebergs and inevitably, its oceans.

Set up in a public square right in front of the Pantheon in the heart of Paris, 'Ice Watch' is 24-tonnes of ice from a fjord in Greenland. Coinciding with the Paris Climate Conference, referred to as COP 21, the [large-scale political installation](https://www.trendhunter.com/trends/snowflake-exhibition) is an eye-catching event that is sure to raise the issue as a priority in the minds of citizens.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 77% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Climate Crisis Awareness:** The 'Ice Watch' installation highlights the urgent need to raise awareness about the global climate crisis and its impact on icebergs and oceans.
- **Artistic Activism:** The collaboration of artists and scientists in 'Ice Watch' showcases how art can be used as a powerful tool for activism and communication of environmental issues.
- **Public Engagement:** The installation's location in a public square in Paris demonstrates the importance of engaging the general public in discussions around climate change.

### Industries Being Reshaped

- **Art:** The art industry has the opportunity to collaborate with scientists and activists to create thought-provoking installations that raise awareness about environmental challenges.
- **Environmental Activism:** The 'Ice Watch' installation showcases the potential for disruptive innovation in the field of environmental activism, where creative approaches are used to engage and educate the public.
- **Event Planning:** Event planners can explore the concept of large-scale installations like 'Ice Watch' as a way to create memorable experiences that promote a cause or message.

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