# Bubbly Landmark Ads The Paris Champagne Festival Campaign Turns Glasses into Notable Sights By Meghan Young | Published 2013-02-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/paris-champagne-festival-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/02/paris-champagne-festival-tour-eiffel-arc-de-triomphe-louvre/) & [studiosc.br](http://www.studiosc.com.br) The Paris Champagne Festival campaign is at once [abstract and concrete](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat). It is clear that each image involves a [glass of bubbly](https://www.trendhunter.com/trends/simon-porte-jacquemus), nevertheless these drinks appear slightly off. That is because they have been cleverly flipped around to represent different Parsian landmarks: the Eiffel tower, Arc de Triomphe and the Louvre. Conceived and executed by [Studio SC](https://www.trendhunter.com/trends/chocolate-chalices), an ad agency based in São Paulo, Brazil, the Paris Champagne Festival campaign clearly wants Brazilians to enjoy some of the tastes and sights the City of Lights has to offer. Creative and art directed by Ilson Igreja with photography by Sergio Coimbra, there is a mysteriousness about each image that will pique people's interests immediately, at least when it comes to Paris. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 25% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Abstract Advertising:** Using abstract imagery to represent familiar landmarks creates intrigue and captures attention. - **Creative Marketing:** Incorporating artistic elements into marketing campaigns can create a sense of mystery and allure. - **Destination Inspiration:** Highlighting iconic landmarks can inspire people to explore new travel destinations. ### Where This Applies - **Advertising and Marketing:** Opportunities for innovative advertising techniques that engage consumers with creative and abstract concepts. - **Tourism and Hospitality:** Incorporating artistic representations of landmarks can attract tourists and generate interest in travel destinations. - **Photography and Design:** Creating visually striking images that combine familiar objects with abstract concepts can be a disruptive approach to photography and design. ## Related on Trend Hunter - [Parisian Airport Pop-Ups](https://www.trendhunter.com/trends/moet-hennessys-paris-concept.md) - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Floral Champagne Pop-Ups](https://www.trendhunter.com/trends/perrier-jouet-house-of-wonder.md) - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md)