# Full-Bodied Chocolate-Inspired Coffee Blends Lavazza and Paris Baguette Announce a New Blend By Kalin Ned | Published 2023-12-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/paris-baguette References: [prnewswire](https://www.prnewswire.com/news-releases/lavazza-and-paris-baguette-collaborate-on-an-exquisite-new-signature-coffee-blend-to-brew-at-home-302018207.html)  Lavazza and [Paris Baguette](https://www.trendhunter.com/trends/yolanda-gampp) have announced their collaborative venture, the Paris Baguette Blend. This launch was an expansion of their strategic partnership. The blend, crafted by Lavazza, is [Rainforest Alliance](https://www.trendhunter.com/trends/athome-coffee) Certified and represents Paris Baguette's first-ever retail packaged coffee offering. The whole bean coffee, sourced sustainably from sustainable farms, encapsulates Lavazza and Paris Baguette's commitment to environmental sustainability. Available for in-café purchase, the Paris Baguette Blend offers a robust, full-bodied flavor with chocolate undertones. The base of the coffee is 100% Arabica beans. The blend can be purchased at participating U.S. Paris Baguette locations. Jonathan Lehr, Marketing Director for [Lavazza North America, Inc.](https://www.trendhunter.com/trends/holiday-coffee-blend), shares that: "This collaboration not only introduces a remarkable coffee blend to the market but also serves as a testament to our shared values and the belief that businesses can make a positive difference in the world." Image Credit: Lavazza ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 27% | Activity: 40% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Ventures in Food Industry:** The partnership between Lavazza and Paris Baguette represents an opportunity for other companies in the food industry to collaborate and create unique products together. - **Sustainable Sourcing in Coffee Industry:** The Rainforest Alliance Certified blend by Lavazza and Paris Baguette highlights the growing trend of coffee companies sourcing sustainably and catering to eco-conscious consumers. - **Expansion of Retail Packaged Coffee Offerings:** Paris Baguette's introduction of their first-ever retail packaged coffee offering signals a potential trend for cafes and bakeries to expand their product lines and enter the retail market. ### Where This Applies - **Food and Beverage Industry:** The collaboration between Lavazza and Paris Baguette showcases a potential disruptive innovation opportunity in the food and beverage industry, where unique collaborations can create buzz and new products. - **Coffee Industry:** The sustainable and full-bodied coffee blend by Lavazza and Paris Baguette presents a disruptive innovation opportunity for other coffee companies to develop their own environmentally friendly blends. - **Cafe and Bakery Industry:** Paris Baguette's retail packaged coffee offering opens up a disruptive innovation opportunity for other cafes and bakeries to expand their product offerings and reach a wider customer base. ## Related on Trend Hunter - [Holiday Coffee Blends](https://www.trendhunter.com/trends/holiday-coffee-blend.md) - [Luxuriously Bold Espressos](https://www.trendhunter.com/trends/lavazza-x-lamborghini-blend.md) - [Refined Culturally-Immersive Coffee Houses](https://www.trendhunter.com/trends/bacha-coffee.md) - [Indulgent Italian-Café-Inspired Coffee Pods](https://www.trendhunter.com/trends/flavored-kcups.md) - [Multi-Continent Coffee Bean Blends](https://www.trendhunter.com/trends/coffee-bean-blend.md) - [Celebrity-Crafted Baked Goods](https://www.trendhunter.com/trends/yolanda-gampp.md) - [Indulgent Decaffeinated Coffees](https://www.trendhunter.com/trends/dolcevita-coffee-line.md) - [Expansive Dubai Chocolate Lineups](https://www.trendhunter.com/trends/dubai-chocolate-line.md) - [Dessert-Flavored Coffee Ranges](https://www.trendhunter.com/trends/entenmanns-coffees.md)