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# Eiffel Tower-Embedded Medals
Paris 2024 Showcases New Meals with Eiffel Tower Pieces

By Amy Duong | Published 2024-02-09 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/paris-2024
References: [designtaxi](https://designtaxi.com/news/426244/Paris-2024-Unveils-Olympic-Paralympic-Medals-Made-With-Eiffel-Tower-Pieces/) & [press.paris2024.org](https://press.paris2024.org/news/medals-reveal-8-february-b893-7578a.html?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)

![Eiffel Tower-Embedded Medals](https://cdn.trendhunterstatic.com/thumbs/526/paris-2024.jpeg)

Paris 2024 is coming up and it unveiled a look at the medals that will be used for the Olympic and Paralympic games. Notably, all of the medals are made with a piece of the Eiffel Tower carefully embedded into each one.

These are made by French jewelry house Chaumet from LVMH Group for a perfect merge of sports and French heritage in an elevated manner. This is the first time that the medals will be made using the original iron from the tower. As a result, 5,084 athletes will be receiving a real and tangible piece of the Parisian historical landmark. This is produced by the Monnair de Paris and it contains 18g of the iron.

Image Credit: LVMH, Paris 2024

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 81% | Activity: 30% | Freshness: 21%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Elevated Medal Design:** The use of the Eiffel Tower in the design of the medals presents an elevated approach to traditional medal design.
- **Integration of Heritage and Sports:** The incorporation of the Eiffel Tower iron into the medals combines French heritage with the world of sports in a unique way.
- **Authenticity and Tangibility:** By using the original iron from the Eiffel Tower, the medals offer athletes a real and tangible piece of Parisian history.

### Who This Affects Most

- **Jewelry:** The jewelry industry can explore innovative ways to incorporate iconic landmarks into their designs to create unique and meaningful pieces.
- **Sports:** The sports industry has an opportunity to incorporate elements of cultural heritage into sporting events and sports merchandise, creating a deeper connection with fans.
- **Tourism:** The tourism industry can tap into the appeal of authentic and tangible experiences by offering opportunities for visitors to engage with historical landmarks in a more personal and meaningful way.

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