# Virtual Makeup Try-Ons Parfums Christian Dior Launches a Virtual Try-On Consultation Service By Kanesa D | Published 2023-06-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/parfums-christian-dior References: [adweek](https://www.adweek.com/social-marketing/dior-online-makeup-consultations-augmented-reality/) & [dior](https://www.dior.com/en_ae/beauty/fragrance/discover-the-collection.html)  [Parfums Christian Dior](https://www.trendhunter.com/trends/miss-dior-popup), a renowned luxury fragrance brand, is set to revolutionize the consumer experience with the introduction of a live online makeup consultation service. This service harnesses the power of augmented reality (AR) technology to provide customers with a virtual preview of products, enabling them to make informed purchase decisions from the comfort of their own homes. The live online makeup consultation service represents a collaboration between Parfums Christian Dior and two prominent technology companies, [Perfect Corp.](https://www.trendhunter.com/trends/virtual-try-on-technology) and [Bambuser](https://www.trendhunter.com/trends/skinceuticals-1). Perfect Corp. is known for its AR try-on lenses, which help consumers experiment with everything from wrist measurements, salon styles, and more. In addition to the virtual makeup try-on solutions available on Dior's beauty website and other platforms, this latest offering further exemplifies Dior's commitment to leveraging cutting-edge technology to enhance the customer experience. Image Credit: Perfect Corp. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 27% | Activity: 48% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality in Beauty:** The use of augmented reality technology in the beauty industry is revolutionizing the way customers try on and purchase makeup products. - **Online Consultation Services:** The rise of live online consultation services provides a convenient and personalized way for customers to receive expert advice before making a purchase. - **Technology Partnerships in Retail:** Collaborations between luxury brands and technology companies open up opportunities for creating innovative solutions that enhance the customer experience. ### Industries Being Reshaped - **Beauty:** The beauty industry can benefit from incorporating augmented reality technology into their online platforms, allowing customers to virtually try on products and make informed purchase decisions. - **Retail:** The retail industry can explore the implementation of online consultation services to provide personalized and convenient shopping experiences for their customers. - **Technology:** Technology companies can establish partnerships with luxury brands to develop and deploy cutting-edge solutions, such as augmented reality try-on lenses, that enhance the customer experience. ## Related on Trend Hunter - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md) - [2D-to-3D Jewelry Try-Ons](https://www.trendhunter.com/trends/virtual-try-on-technology.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [AI Beauty Assistants](https://www.trendhunter.com/trends/sephora-chatbot.md) - [Social-First Shade Match Campaigns](https://www.trendhunter.com/trends/find-your-match.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [Mixed-Reality Makeup Studios](https://www.trendhunter.com/trends/mixed-reality-makeup.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [Spatial Computing Beauty Apps](https://www.trendhunter.com/trends/laura-mercier-app-for-apple-vision-pro.md)