# Creativity-Centric Perfume Retailers Parfumerie Trésor Focuses on Curating Unique Scents By Amy Duong | Published 2020-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/parfumerie-trsor References: [parfumerietresor](http://www.parfumerietresor.com/) Parfumerie Trésor is a fragrance retail space that is designed with inspiration drawn from a female powder room during the 50s in Paris, France. The store is located in Hong Kong's Sheung Wan area and features a plethora of [artisanal brands of perfumes](https://www.trendhunter.com/trends/artisanal-perfumery) that are selected from all over the world. The globally influenced products are available all under one roof for experts and enthusiasts to explore. Notably, the store often times invites founders of the artisanal brands to partake and host [perfume workshops](https://www.trendhunter.com/trends/elorea-caf-and-perfumery) in the store. Its selection tells the different brand stories of the independent spirits of the perfumeries. Parfumerie Trésor aims to encourage a creative energy to promote the [unique art of fragrance](https://www.trendhunter.com/trends/fragrance-formulas). Image Credit: Parfumerie Trésor ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Artisanal Perfume Retailers:** Entrepreneurship focused on the creation and curation of niche fragrance brands from regions across the world adhering with individualistic style. - **Fragrance Workshops:** Fragrance experts host workshops to expose consumers to the art and chemistry of perfume creation as a form of engagement, education and value-added services. - **Creative-focused Retailing:** Retail brands that adopt creativity as a focus for their business strategy by providing creative retail spaces and showcasing distinctive products. ### Who This Affects Most - **Fragrance Retail Industry:** Exploration of unique fragrance brands and the incorporation of collaborations with artisans to create artisanal fragrances. - **Luxury Retail Industry:** Services focused on luxury retail industry that offers premium products and immersive shopping experience. - **Workshop Service Industry:** Services aimed at providing a value-added experience for customers through workshops and events in which customers can learn new skills and knowledge. ## Related on Trend Hunter - [Boutique-Style Fragrance Shops](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores.md) - [Exclusive Fragrance Concept Stores](https://www.trendhunter.com/trends/scent-journals.md) - [Immersive Fragrance Retail Locations](https://www.trendhunter.com/trends/the-perfume-shop-experiential-store.md) - [Premium In-Store Experiences](https://www.trendhunter.com/trends/lancomes-domaine.md) - [Multi-Sensory Fragrance Destinations](https://www.trendhunter.com/trends/mega-experience-center.md) - [Fragrance-Focused Escape Rooms](https://www.trendhunter.com/trends/perfume-themed-escape-room.md) - [High-End Pharmacy Fragrance Boutiques](https://www.trendhunter.com/trends/boots-fragrance.md) - [Publicly Available Fragrance Vaults](https://www.trendhunter.com/trends/fragrance-formulas.md) - [Seoul-Specific Personalized Retail Experiences](https://www.trendhunter.com/trends/brand-experience-space.md)