# Private Label Medicine Debuts Parfetts Adds a New Medicine Product to its Expanding Portfolio By Kanesa D | Published 2025-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/parfetts References: [talkingretail](https://www.talkingretail.com/news/industry-news/parfetts-extends-own-label-medicines-range-with-new-product-launch-26-08-2025/) & [parfetts](https://www.parfetts.co.uk/)  Parfetts is expanding its own-label medicines with the launch of Go Local Paracetamol Tablets, following the earlier success of Go Local Ibuprofen. Available in 16-tablet packs, the new product is designed to deliver strong retailer returns, offering a profit-on-return of 62.1% at a £1.00 RRP more than double the average for branded equivalents. The tablets come in shelf-ready trays with branded packaging and [blister packs](https://www.trendhunter.com/trends/blister-pack-recycling), giving them the professional look of a branded product while providing shoppers with real value and trusted medicinal content. This launch underscores [Parfetts’](https://www.trendhunter.com/trends/wholepal-supplier-portal) growing focus on [own-label products](https://www.trendhunter.com/trends/fresh-thyme-market-owned-brands), which now comprise over 250 lines and account for 22% of total sales. More than 35 new products are planned for 2025 across impulse, grocery, and bakery categories. Image Credit: Parfetts ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 49% | Activity: 56% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Private-label Medicine Expansion:** The rise of private-label medicines like Parfetts' Go Local Paracetamol highlights a shift towards retailer-owned brands that promise higher profit margins and competitive pricing. - **Branded Packaging for Own-label Products:** The adoption of professional-looking, branded packaging for own-label medicines is blurring the lines between generic and branded products, enhancing consumer trust and appeal. - **Diversified Own-label Portfolios:** Parfetts' strategy of expanding its own-label product lines to over 250 items signifies a trend towards diverse offerings that can enhance customer loyalty and market differentiation. ### Who This Affects Most - **Pharmaceutical Retail:** The introduction of private-label medications by retailers such as Parfetts is disrupting the traditional pharmaceutical industry by providing cost-effective alternatives to branded drugs. - **Packaging and Design:** A move towards sophisticated packaging for own-label products is reshaping the packaging and design industry, creating demand for innovative solutions that can elevate product perception. - **Consumer Goods and Private-label Brands:** The ongoing expansion of Parfetts' own-label products points to significant growth in the consumer goods sector, where private-label brands are making deeper inroads into various categories. ## Related on Trend Hunter - [Convenient Private Label Medicines](https://www.trendhunter.com/trends/go-local-medicines.md) - [Private Label Pasta Ranges](https://www.trendhunter.com/trends/go-local-pasta.md) - [Price-Locked Private Label Sugars](https://www.trendhunter.com/trends/parfetts-go-local-granulated-sugar.md) - [Effervescent Pain Relief Tablets](https://www.trendhunter.com/trends/solpaone.md) - [Affordable Off-Brand Products](https://www.trendhunter.com/trends/unitas.md) - [Low-Cost Own-Brand Cooking Sauces](https://www.trendhunter.com/trends/go-local-cooking-sauce.md) - [Efficient On-the-Go Stores](https://www.trendhunter.com/trends/parfetts-shop-go.md) - [Free-From OTC Health Products](https://www.trendhunter.com/trends/welly-remedies-products.md) - [Private Label Wellness Products](https://www.trendhunter.com/trends/unfi-private-label-products.md)