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# Pastel Dual-Toned Sneakers
ASICS Launched a 'Parfait Pink' Colorway for the Onitsuka Tiger Ally

By Riley von Niessen | Published 2018-03-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/parfait-pink
References: [hypebae](https://hypebae.com/2018/3/asics-onitsuka-tiger-ally-parfait-pink) & [sneak-a-venue](https://www.sneak-a-venue.com/)

ASICS recently unveiled a new iteration of its popular Onitsuka Tiger Ally silhouette, with the dual-toned pastel colorway aptly dubbed 'Parfait Pink.'

The new design is said to be "based on the Tiger Alliance design originally released in 1980," giving the sneakers a retro aesthetic that's ideal for consumers who are into old school streetwear aesthetics.

The Parfait Pink sneakers feature a light hue of flamingo pink on the majority of the uppers, with it covering most of the toes, tongues, and laces. A stark white contrasts this on the sides and heels of the uppers, while a cream midsole gives it a little more variance. The sneakers are then finished off with a light gray outsole.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 10% | Activity: 14% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Dual-toned Sneakers:** Disruptive innovation opportunity: Exploring new color combinations and contrasting elements in sneaker designs.
- **Retro Aesthetics:** Disruptive innovation opportunity: Incorporating vintage styles into contemporary fashion trends.
- **Pastel Colorways:** Disruptive innovation opportunity: Catering to consumer preferences for soft and muted color options in footwear.

### Who This Affects Most

- **Footwear:** Disruptive innovation opportunity: Introducing unique designs and color palettes to attract fashion-conscious consumers.
- **Streetwear:** Disruptive innovation opportunity: Collaborating with sneaker brands to create exclusive retro-inspired designs for streetwear enthusiasts.
- **Fashion Accessories:** Disruptive innovation opportunity: Expanding product offerings with pastel color options in accessories like bags and hats to complement the trend in footwear.

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