# Funny Parent-Themed Commercials Progressive Launched the New 'Parentamorphosis' Campaign By Grace Mahas | Published 2019-10-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/parentamorphosis-campaign References: [thedrum](https://www.thedrum.com/creative-works/project/arnold-worldwide-progressive-parentanormal) & [youtube](https://www.youtube.com/watch?v=8-vEADnh_vg#action=share) PROGRESSIVE recently launched the 'Parentamorphosis' campaign that features two commercials of adults turning into stereotypical middle-aged parents after [purchasing a home](https://www.trendhunter.com/trends/new-beginnings). The first video shows two couples meeting for dinner, one of whom recently purchased a house who acts with antiquated mannerisms including asking a waitress what she's studying and how she hopes to make money. The second video shows a wife who's afraid of her husband who has changed completely after their home purchase. In a thriller-themed video, she attempts to hide from her partner who pop-ups to say hilarious and "uncool" things throughout the video. The two commercials end by stating: "PROGRESSIVE can't protect you from becoming your parents, but we can [protect your home and auto](https://www.trendhunter.com/trends/relax-we-care) when you buddle with us." ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 19% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Parentamorphosis Campaign:** The 'Parentamorphosis' campaign by Progressive highlights the amusing transformation of adults into stereotypical middle-aged parents after purchasing a home. - **Humorous Advertisements:** Funny parent-themed commercials, like Progressive's 'Parentamorphosis' campaign, are becoming popular in the advertising industry to engage and entertain viewers. - **Character Transformation:** The concept of characters transforming into different personas, as seen in Progressive's 'Parentamorphosis' commercials, can create memorable and relatable marketing campaigns. ### Who This Affects Most - **Insurance:** The insurance industry can leverage the humorous approach of campaigns like Progressive's 'Parentamorphosis' to connect with consumers and emphasize the protection they offer for homes and autos. - **Advertising:** The advertising industry can explore the use of funny parent-themed commercials, inspired by Progressive's 'Parentamorphosis' campaign, to capture attention and generate brand recognition. - **Entertainment:** The entertainment industry can incorporate the concept of character transformation, seen in Progressive's 'Parentamorphosis' commercials, in movies, TV shows, or online content to engage audiences and create comedic moments. ## Related on Trend Hunter - [Mesmerizing Home Improvements](https://www.trendhunter.com/trends/home-improvements.md) - [Parent-Focused TV Campaigns](https://www.trendhunter.com/trends/naturefresh.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Branded Short Talk Shows](https://www.trendhunter.com/trends/progressives-dr-rick.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Parenthood Beer Campaigns](https://www.trendhunter.com/trends/cheers-to-parenthood.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Authenticity-Forward Insurance Campaigns](https://www.trendhunter.com/trends/allianz-ireland.md)