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# Tri-Colored Tribal Tees
The Pardon My Hindi & Das Racist T-Shirt Conveys a Diplomatic Message

By Jaime Neely | Published 2011-06-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/pardon-my-hindi
References: [hypebeast](http://hypebeast.com/2011/06/pardon-my-hindi-x-das-racist-t-shirt-print/) & [pardonmyhindi](http://pardonmyhindi.com/shop/index.php?dispatch=categories.view&category_id=7)

The recent collaboration between Francisco-based design studio Pardon My Hindi and the rap trio Das Racist from New York City has resulted in a series of t-shirts that boast a limited edition print for the [summer season](https://www.trendhunter.com/trends/born-x-raised-1). The Pardon my Hindi and Das Racist collaboration produced 200 T-shirts, which are signed by them, and feature a sultan and what appears to be a Native American chief exchanging a diplomatic handshake.

The shirt is printed in the colors of the American flag and features "Das Racist" underneath the two figures, outlined in a border of small blue, white and red squares that is very tribal-esque. The Pardon My Hindi and Das Racist t-shirt will be available for purchase at both the Pardon My Hindi online website and during the Das Racist summer tour.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 60% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Collaborative Limited Edition Prints:** Opportunity for brands and artists to collaborate on limited edition prints and merchandise to create unique and exclusive products.
- **Cultural Fusion in Fashion:** Fashion brands can explore the concept of cultural fusion by incorporating elements from different cultures to create unique and diverse designs.
- **Celebrity Endorsement in Fashion:** Fashion brands can leverage the popularity and influence of celebrities by partnering with them to create special merchandise, attracting a larger customer base.

### Where This Applies

- **Fashion Design:** Fashion designers can incorporate collaborations and cultural fusion into their collections to create disruptive and innovative designs.
- **Merchandising:** Merchandising companies can explore opportunities to collaborate with artists and brands to create limited edition prints and merchandise, catering to niche markets.
- **Entertainment and Music:** Artists and musicians can partner with fashion brands to create special merchandise, providing a new revenue stream and promoting their brand.

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