# Badass Urbanite Ensembles Lose Your Inhibitions with the Latest Pardon Le Dopeness Photo Shoot By Romina S. Cortellucci | Published 2012-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pardon-le-dopeness References: [pardonledopeness](http://www.pardonledopeness.com/722/lemon-bang-bang-pardon-le-dopeness-photoshoot/) & [pardonledopeness](http://www.pardonledopeness.com/) Take a behind-the-scenes look at the latest photo shoot from fresh Toronto-based lifestyle brand Pardon Le Dopeness. From edgy contemporary looks to a carefree attitude, this video seductively symbolizes the mantra of the brand, which according to its website is to encourage “lifestyles that focus on self-expression, individuality, and recklessly/deliriously enjoying life.” This hedonistic approach to living is apparent in the brand’s latest fashion line, which features hand-drawn designs on an array of t-shirts, tanks, headwear and leggings. The video captures these badass fashions with help with the background music by up-and-coming Toronto artist LEMON who kills it with a sultry rendition of Cher’s ‘Bang Bang,’ singing with so much edge, it’s as if the singer herself is rocking a pair of the AK-47 leggings. Excuse the models from the table and Pardon Le Dopeness. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 81% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Hedonistic Fashion:** The trend of embracing a carefree and edgy attitude through bold and expressive fashion choices, offering opportunities for brands to create unique and eye-catching designs. - **Hand-drawn Designs:** The trend of incorporating hand-drawn illustrations on clothing and accessories to add a personal and artistic touch, providing opportunities for artists and designers to collaborate with fashion brands. - **Sultry Musical Collaborations:** The trend of partnering with up-and-coming musicians to create captivating soundtracks for fashion campaigns, allowing brands to enhance the overall experience and create a unique atmosphere. ### Who This Affects Most - **Fashion & Apparel:** In the ever-evolving fashion industry, brands can leverage the hedonistic fashion trend and hand-drawn designs to stand out and attract the attention of style-conscious consumers. - **Art & Design:** The art and design industry can seize the opportunity presented by the trend of hand-drawn designs to collaborate with fashion brands and showcase their creativity on a new canvas. - **Music & Entertainment:** Music artists and the entertainment industry can explore the trend of sultry musical collaborations with fashion brands to expand their reach and connect with a fashion-forward audience. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Active-Minded Refreshing Streetwear](https://www.trendhunter.com/trends/october-collection.md)