# Colored Carbon Fibre Wheels Parcours Teamed up with Hypetex to Launch First Colored Carbon Wheels By Colin Smith | Published 2023-04-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/parcours-x-hypetex References: [endurance.biz](https://endurance.biz/2023/industry-news/going-for-gold-parcours-x-hypetex-partner-up/) & [hypetex](https://www.hypetex.com/)  Parcours, a U.K.-based wheel brand, partnered up with '[Hypetex](https://www.trendhunter.com/trends/briggs-automotive-company-x-hypetex-mono-r),' a materials specialist, to launch the 'Parcours x Hypetex limited edition wheels.' These limited edition wheels are [colored carbon fibre wheels](https://www.trendhunter.com/trends/big-bang-tourbillon-carbon-sra), which is a rarely-seen product due to the difficulty in safely coloring carbon fibre materials. Hypetex offers sustainable coloring technology through a paint-replacing process that uses eco-resins and a curing process, resulting in a high-quality paint job that does not fade quickly. In celebration of the collaboration, Hypetex and Parcours are launching just ten special edition gold carbon fibre wheelsets. The other colors will not be limited to ten units. The wheels are currently available for purchase, with sales opening up on April 25th, 2023. The wheels are estimated to ship in mid June. When speaking on the collaboration, Hypetex stated: “Coloured carbon fibre has endless possibilities with applications in almost every sector. We’re extremely excited to be working with a leading brand in its sector such as Parcours." Image Credit: Hypetex, Parcours ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 37% | Activity: 46% | Freshness: 15% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Colored Carbon Fiber:** Opportunity to develop eco-friendly and attractive products across industries with colored carbon fiber through a safe and sustainable painting process - **Limited Edition Products:** Disruptive innovation opportunity to increase product demand and exclusivity in various markets through limited edition launches - **Customized Carbon Fiber Products:** Opportunity for companies to expand their product offerings and target niche markets through customization of carbon fiber products with safe and reliable coloring technology ### Sectors Adopting This - **Automotive Industry:** Opportunity for automotive companies to create exclusive and eco-friendly cars with colored carbon fiber wheels - **Sporting Goods Industry:** Disruptive innovation opportunity for sporting good companies to launch customized and sustainable products such as colored carbon fiber bike wheels or tennis rackets - **Aviation Industry:** Opportunity for aviation companies to offer innovative and eco-friendly products such as colored carbon fiber airplane parts or seats ## Related on Trend Hunter - [Nightsky-Inspired Tonal Bicycles](https://www.trendhunter.com/trends/project-one.md) - [Landscape Tonal Bike Series](https://www.trendhunter.com/trends/trek-bicycle-1.md) - [Carbon Fiber Mountain Bikes](https://www.trendhunter.com/trends/carbon-mountain-bike.md) - [Next-Gen Ultralight Composite Spokes](https://www.trendhunter.com/trends/composite-spokes.md) - [High-End Road Wheels](https://www.trendhunter.com/trends/highend-road-wheel.md) - [Customizable Aluminum-Cast Bikes](https://www.trendhunter.com/trends/heavy-bikes-hypocrite.md) - [Bespoke Mountain Bikes](https://www.trendhunter.com/trends/unique-mountain-bike.md) - [Colorful Shoe Ranges](https://www.trendhunter.com/trends/wool-cruiser.md) - [Innovative Wheel Offset Technology](https://www.trendhunter.com/trends/hulk-offsets.md)