# Sports Club-Branded Honey Paris Saint-Germain is Selling Honey Grown From the Parc des Princes By Amy Duong | Published 2021-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/parc-des-princes References: [hypebeast](https://hypebeast.com/2021/8/paris-saint-germain-parc-des-princes-grown-honey-news) The [Paris Saint-Germain](https://www.trendhunter.com/trends/aigenerated-campaign) football club introduces a new and unexpected item to its lineup -- the club is now selling honey that is grown right from the Parc des Prince. This is a part of its ongoing environmental improvement project as the club installed 10 beehives in its home stadium. It was all installed last year in March and the honey production boasts two virtues. The first is environmental protection, protecting the bees along with additional social aids as well. To commemorate this, 100% of honey sales will be going directly to underprivileged families. The [honey from the beehives are raw](https://www.trendhunter.com/trends/organic-hive-honey) and free of any pesticides. In terms of branding, there is a graphic on the front of the jaw made by two students at Paris Saint-Germain's Red & Blue Schools. Image Credit: Paris Saint-Germain ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 3% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Stadium-produced Goods:** Stadiums producing and selling goods onsite, creating a new revenue stream and enhanced fan experience. - **Corporate Social Responsibility Products:** Companies creating and promoting products that give back to communities or the environment as part of their CSR initiatives. - **Raw Honey Products:** A growing market for raw, unprocessed honey with consumers seeking natural, healthy and sustainable alternatives to processed sugar. ### Where This Applies - **Sports & Entertainment:** Sports and entertainment companies can create unique products and experiences for fans, while also promoting social and environmental initiatives. - **Food & Beverage:** The food and beverage industry can tap into the growing demand for raw and sustainable products, as consumers seek healthier and eco-friendly options. - **Retail:** Retailers can partner with sports clubs or CSR projects to carry exclusive, socially responsible products that resonate with customers. ## Related on Trend Hunter - [Bakery-Backed Football Clubs](https://www.trendhunter.com/trends/los-angeles-football-club.md) - [AI-Generated Sports Campaigns](https://www.trendhunter.com/trends/aigenerated-campaign.md) - [Sports Beauty Collaborations](https://www.trendhunter.com/trends/paris-saintgermain-womens.md) - [Elephant-Printed Sports Kits](https://www.trendhunter.com/trends/paris-saint-germain-1.md) - [Honey-Powered Fruit Snacks](https://www.trendhunter.com/trends/beeup.md) - [Designer-Created Sleek Football Kits](https://www.trendhunter.com/trends/special-away-kits.md) - [Intercontinental Collaborative Capsules](https://www.trendhunter.com/trends/bornxraised-and-paris-saintgermain.md) - [Football League-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-dn8-sneaker-2.md) - [Athlete-Inspired Personalized Workout Experiences](https://www.trendhunter.com/trends/zing-coach.md)