# Color-Changing Umbrellas This Tech-Savy Parasol Design Changes Hues When in Contact with Water By M | Published 2015-11-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/parasol-design References: [suck.uk](http://www.suck.uk.com/products/colourchangeumbrella/?category=new) & [suck.uk](http://www.suck.uk.com) The Color-Changing Umbrella is a stylish parasol design by [Squid London](https://www.trendhunter.com/trends/squid-game-collectibles) that displays different hues along the brim when the material comes in contact with water. This adds a bit of whimsy to dull and rainy days through the use of bright colors. The weather can put a damper on anyone's mood when it begins to rain creating a gloomy and unfriendly atmosphere. Despite the rain the world still moves and this [fun parasol design](https://www.trendhunter.com/trends/trina-turk) makes trudging out into the dampness a bit more fun. The umbrella comes in either a black or red colorway complete with a dozen grey rain drop designs printed along the brim. As water beings to hit the umbrella, the silver droplets change into a rainbow spectrum of color from red to yellow and blue. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Color-changing Fashion:** The technology behind color-changing umbrellas can be applied to clothing and accessories for a unique and interactive fashion experience. - **Weather-responsive Marketing:** Brands can incorporate weather-responsive marketing campaigns using color-changing technology to promote their products and services. - **Smart Umbrellas:** The technology can be integrated into smart umbrellas that display weather updates and alerts. ### Sectors Adopting This - **Fashion:** The fashion industry can use this technology to create innovative and interactive clothing and accessories. - **Marketing and Advertising:** Marketing and advertising industries can use this technology to create unique and attention-grabbing campaigns. - **Technology and Gadgets:** The technology and gadgets industry can use this technology to create smart umbrellas with weather updates and alerts. ## Related on Trend Hunter - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md) - [Artist-Designed Umbrella Series](https://www.trendhunter.com/trends/shed-rain-artist-series.md) - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [Umbrella-Resembling Playful Lamps](https://www.trendhunter.com/trends/rain-man-lamp.md) - [Rainwater Multifunctional Planters](https://www.trendhunter.com/trends/raindrop-1.md) - [Designer-Approved Vibrant Weather Accessories](https://www.trendhunter.com/trends/vibrant-weather-accessories.md) - [All-Weather Protection Umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella.md) - [Livery Resort-Inspired Umbrella Designs](https://www.trendhunter.com/trends/trina-turk.md)