# Parasailing Donkeys Leisure Firm Launches Donkey in Parasailing Promotional Stunt By Chelsea MacMillan | Published 2010-07-23 | World Source: Trend Hunter, https://www.trendhunter.com/trends/parasailing-donkey References: [news.yahoo](http://news.yahoo.com/s/ap/20100720/ap_on_fe_st/eu_russia_parasailing_donkey) & [youtube](http://www.youtube.com/watch?v=hEep5BrexT0&feature=player_embedded) A frightened donkey was launched in a [promotional parasailing stunt](https://www.trendhunter.com/trends/ninja-gaiden-4) on a Russian coast near Moscow. The culprits responsible for the parasailing donkey are employees of a leisure firm from Golubitskaya, a small village in Southern Russia. Beachgoers were shocked by the sight of a flying donkey, which was air-bound for over half an hour, clearly in distress. Authorities have opened an [animal cruelty case](https://www.trendhunter.com/trends/food-lion1) and, if convicted, the employees could serve a two-year prison sentence for the parasailing donkey stunt. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 10% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [World News](https://www.trendhunter.com/worldnews) ## Key Themes ### Why This Trend Is Growing - **Animal Welfare:** There is a growing trend of consumers demanding better treatment and protection for animals in various industries, including leisure and entertainment. - **Ethical Marketing:** There is an increasing trend towards companies adopting ethical marketing practices, where they promote their products or services without causing harm or distress to animals. - **Sustainable Tourism:** The tourism industry is seeing a trend towards sustainable practices, including responsible animal tourism that focuses on the well-being and conservation of animals. ### Industries Being Reshaped - **Leisure and Entertainment:** There is an opportunity for innovation in the leisure and entertainment industry to develop new promotional strategies that do not involve the exploitation or harm of animals, such as using technology-driven experiences. - **Advertising:** The advertising industry can explore new ways to promote products or services without resorting to controversial or harmful tactics, thus building positive brand reputation and consumer trust. - **Tourism:** In the tourism industry, there is a need for disruptive innovation that prioritizes responsible and sustainable practices, offering alternative and ethical experiences for travelers. ## Related on Trend Hunter - [Awareness-Boosting Animal Balloons](https://www.trendhunter.com/trends/animal-balloon.md) - [QSR Blimp Restaurant Experiences](https://www.trendhunter.com/trends/subway-in-the-sky-promotion.md) - [Banana-Promoting Goat Yoga Sessions](https://www.trendhunter.com/trends/fairtrade-bananas.md) - [Riviera-Inspired Dining Experiences](https://www.trendhunter.com/trends/hot-air-balloon-dining.md) - [Surfboard Delivery Services](https://www.trendhunter.com/trends/surfboard-delivery-service.md) - [Hot Air Balloon Restaurants](https://www.trendhunter.com/trends/culiair-skydining.md) - [Viral Hippo-Inspired Donuts](https://www.trendhunter.com/trends/moo-deng-donut.md) - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md)