# Celebrity-Studded Streaming Ads Paramount+ Highlights the Titles Streaming on Its Platform By Ell Smith | Published 2021-02-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/paramount References: [adweek](https://www.adweek.com/agencies/celebrities-ascend-paramount-mountain-in-paramount-super-bowl-ad/) & [paramountplus](https://www.paramountplus.com/intl/) Numerous famous faces star in the [Super Bowl ad spot](https://www.trendhunter.com/trends/squarespace-2026-super-bowl) for [Paramount+](https://www.trendhunter.com/trends/paramount-uk-and-hellofresh), highlighting some of the shows that are available through the streaming service. The ad opens as various celebrities, some real some animated, climb to the top of a snowy mountain. The first to cross the peak is Jeff Probst from Survivor, followed by an animated Dora the Explorer, and James Corden. Once they reach the top, they're greeted by Patrick Stewart, who informs the group that he summoned them. Meanwhile, Steven Colbert is working as a bartender. The clever and [star-studded ad](https://www.trendhunter.com/trends/doja-cat-2) seamlessly reminds consumers of all the titles currently streaming on the platform, while drawing the viewer in with an eclectic cast and hilarious script. Image Credit: Paramount+ ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 24% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-studded Advertising:** Utilizing well-known celebrities to draw in viewers and promote products or services. - **Streaming Service Advertising:** Promoting streaming services and their content by creating engaging advertisements. - **Animated Advertising:** Incorporating animated characters in advertising campaigns to create a unique and engaging experience. ### Sectors Adopting This - **Entertainment:** Utilizing well-known celebrities to promote TV shows and movies while creating engaging advertisements. - **Advertising and Marketing:** Creating unique and engaging ad campaigns that promote streaming services and their content. - **Animation:** Creating animated advertising to promote products and services in a fun and engaging way. ## Related on Trend Hunter - [Streaming Service Recipe Menus](https://www.trendhunter.com/trends/paramount-uk-and-hellofresh.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md) - [Complimentary Streaming Snack Promotions](https://www.trendhunter.com/trends/walkers-promotion.md) - [New Streaming Service Formats](https://www.trendhunter.com/trends/streaming-services1.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Streamlined Software Campaigns](https://www.trendhunter.com/trends/rule-your-business.md) - [In-Vehicle Entertainment Deals](https://www.trendhunter.com/trends/bmw-3.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md)