# Tropical Frozen Dessert Pops Mauna Loa Marks National Ice Cream Month with Tropical Paradise Pops™ By Kalin Ned | Published 2024-07-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/paradise-pops References: [accesswire](https://www.accesswire.com/884505/celebrate-national-ice-cream-month-with-free-mauna-loa-paradise-pops-and-a-celebrity-chef-collaboration)  Mauna Loa is marking National Ice Cream Month with a vibrant celebration featuring its new tropical-inspired [Mauna Loa Paradise](https://www.trendhunter.com/trends/macadamia-nuts) Pops™ and other exciting collaborations. These frozen dessert pops are crafted from macadamia milk. They offer a [non-dairy option](https://www.trendhunter.com/trends/nondairy-sorbets) with flavors like Mango Lilikoʻi Vanilla and Strawberry Guava. Aside from the exciting new Paradise Pops™ flavors, Mauna Loa also boasts the [Ice Cream Truck LA Tour](https://www.trendhunter.com/trends/ice-cream-truck-tour) which will run from July 13th until July 21sr across Los Angeles. his tour promises a delightful experience with free tastings of Mauna Loa Paradise Pops™, Hawaiian Sea Salt Macadamia Nuts, and exclusive giveaways, including a chance to win a custom surfboard and a year's supply of macadamia nuts. Additionally, Mauna Loa has teamed up with Brique French Toastery at Westfield Century City, offering a complimentary scoop of its Macadamia Milk Ice Cream with every purchase of Brique's famous #RockToast throughout July. Image Credit: Mauna Loa ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 19% | Activity: 17% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Non-dairy Frozen Desserts:** The introduction of macadamia milk-based Tropical Paradise Pops™ highlights the rising demand for non-dairy alternatives in the frozen dessert category. - **Flavor Innovation:** Unique flavors like Mango Lilikoʻi Vanilla and Strawberry Guava exemplify the push towards innovative flavor profiles in the frozen dessert market. - **Experiential Marketing:** The Ice Cream Truck LA Tour offering free tastings and exclusive giveaways illustrates the effectiveness of experiential marketing in increasing brand engagement. ### Where This Applies - **Non-dairy Products:** Mauna Loa's macadamia milk-based desserts cater to the growing non-dairy market, offering new alternatives for lactose-intolerant consumers. - **Frozen Foods:** The launch of Mauna Loa Paradise Pops™ highlights ongoing innovation within the frozen foods industry, particularly with exotic and health-conscious ingredients. - **Marketing and Advertising:** The collaborative marketing efforts with Brique French Toastery reveal trends in cross-promotional strategies and their role in enhancing customer experiences and brand loyalty. ## Related on Trend Hunter - [Interactive Frozen Dessert Trucks](https://www.trendhunter.com/trends/kona-ice.md) - [Bake Shop-Themed Ice Creams](https://www.trendhunter.com/trends/graeters.md) - [Puerto Rican-Inspired Ice Creams](https://www.trendhunter.com/trends/pina-colada-ice-cream.md) - [Collaboration Frozen Ube Treats](https://www.trendhunter.com/trends/kings-hawaiian-and-van-leeuwen.md) - [Mango-Celebrating Sorbets](https://www.trendhunter.com/trends/mangoinspired-flavors.md) - [Tropical Candy-Inspired Yogurts](https://www.trendhunter.com/trends/tropical-candy.md) - [Hawaii-Themed Chocolate Bars](https://www.trendhunter.com/trends/hawaiian-host.md) - [Blended Donut Ice Creams](https://www.trendhunter.com/trends/yonutz-smashed-ice-cream.md) - [Strawberry-Themed Ice Cream Menus](https://www.trendhunter.com/trends/baskinrobbins-national-strawberry-month.md)