# Warped Golden Facades The 'Paradise City' Will Feature Curvaceous Lines and a Spot of Gold By Joey Haar | Published 2016-07-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/paradise-city References: [dezeen](http://www.dezeen.com/2016/07/20/paradise-city-mvrdv-shopping-centre-nightclub-complex-seoul-south-korea-entertainment/) & [mvrdv.nl](https://www.mvrdv.nl/en/projects/paradise-city) Dutch architectural firm MRVDV's new design for the 'Paradise City' complex, a focal point for the [2018 Winter Olympics](https://www.trendhunter.com/trends/athletes-village) in Seoul, looks almost like something out of a Salvador Dali painting. Comprising two buildings and a [grand plaza](https://www.trendhunter.com/trends/unbounded-sanctuary), the concept features bizarre, warped "[inverted facades](https://www.trendhunter.com/trends/one-river-north)" and a huge, perspective-shifted blob of gold. Though built with the Olympics in mind, Paradise City will be the center of a new tourist district in the South Korean capital, full of shops, eateries and even a nightclub. The giant golden spot draped over the majority of one of the buildings will simply look like an avant-garde paint job from ground level, however MRVDV has designed it so that it will look like a perfect circle from directly overhead. The bird's eye view is not just for show, as one of Incheon airport's main routes will pass over Paradise City. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 53% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Curvaceous Architecture:** Opportunities to create unique architectural designs that break traditional norms. - **Perspective-shifting Art Installations:** Potential to create immersive experiences and installations that challenge viewers' perceptions. - **Tourism Districts:** Creating new and exciting destinations for travelers to explore, shop, dine and party. ### Where This Applies - **Architecture:** Innovative designs could lead to increased demand for architects and unique building projects. - **Art and Installations:** Opportunities for artists and designers to create installations that challenge and push boundaries. - **Tourism and Hospitality:** Development of new tourist destinations that offer a mix of entertainment, dining, and leisure activities. ## Related on Trend Hunter - [Mass-Timber Office Buildings](https://www.trendhunter.com/trends/olympic-games-office.md) - [Ski Resort Crystalline Skyscrapers](https://www.trendhunter.com/trends/trojena-ski-resort.md) - [Diamond-Inspired Luxe Skyscrapers](https://www.trendhunter.com/trends/villa-miami.md) - [Terraced Urban Landmarks](https://www.trendhunter.com/trends/go-park-sai-sha.md) - [Greenery-Filled Skyscraper Terrarium](https://www.trendhunter.com/trends/terrarium-cheongdam.md) - [Rectangular Golden Shimmering Homes](https://www.trendhunter.com/trends/golde-house.md) - [Staggered Cubic Skyscrapers](https://www.trendhunter.com/trends/ooda.md) - [Glass Facade Shopping Centers](https://www.trendhunter.com/trends/harajuku-quest.md) - [Animated Game-Inspired Buildings](https://www.trendhunter.com/trends/rainbow-road.md)