# Actor-Fronted Men's Fragrance Campaigns
Prada’s Paradigme Fragrance Taps Tom Holland

By Kalin Ned | Published 2025-08-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/paradigme-fragrance
References: [lesfacons](https://lesfacons.com/2025/08/06/prada-paradigme-fragrance-featuring-tom-holland/)

![Actor-Fronted Men's Fragrance Campaigns](https://cdn.trendhunterstatic.com/thumbs/579/paradigme-fragrance.jpeg)

Prada’s Paradigme fragrance introduces an unconventional take on men’s scent composition by reversing the typical development of notes. Instead, the scent presents the deeper olfactory elements at the outset.

The Paradigme fragrance opens with rich, resinous tones of Peru balm, benzoin, and guaiac wood. These notes create an immediate sense of warmth and grounding before gradually unveiling brighter layers of floral bourbon geranium and a burst of bergamot. This interplay results in a blend that feels both familiar and unpredictable. Prada’s Paradigme perfume's visual identity mirrors this break from tradition, with a refillable green bottle distinguished by sharp, architectural lines.

Prada spotlights its Paradigme fragrance in a campaign directed by Thomas Vinterberg and fronted by Tom Holland. The strategic presentation merges cinematic storytelling with fashion sensibilities.

Image Credit: Prada