# Cotton Candy-Colored Underwear Parade's Cotton Candy Collection is Comfortable and Colorful By Ell Smith | Published 2020-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/parades-cotton-candy-collection References: [hypebae](https://hypebae.com/2020/3/parade-underwear-cotton-candy-collection-high-rise-thong-brief-cheeky-release) & [yourparade](https://yourparade.com/) With summer around the corner, brands are shifting to sunnier color palettes in anticipation for the warmer weather -- one of these brands is [Parade](https://www.trendhunter.com/trends/lazy-daze-collection), as its latest collection features [cotton candy-colored underwear](https://www.trendhunter.com/trends/stripe-stare-chocolate-collection). The Cotton Candy collection is filled with plenty of pastels that are perfect for the summer season. What's more is that this line's inspiration was drawn from the founder's penchant for sweets, with five of the colorways being named after desserts. Some of these names include Buttercup, Frostee, Sprinkle, Ice Breaker and [Glaze](https://www.trendhunter.com/trends/daise-charmed-mini-mist). The colors used in this line range from mint green to lavender and pale pink. Multiple styles are included in this line, such as their thong cut and briefs. A box set including multiple colorways is also available. Image Credit: Parade ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 63% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Pastel Color Palettes:** Brands can explore pastel color palettes in their product lines to cater to the summer season and create a playful and vibrant aesthetic. - **Food-inspired Collections:** By drawing inspiration from food, brands can create unique collections with colorways named after popular desserts, offering a fun and relatable connection with consumers. - **Colorful Underwear Collections:** Designing underwear collections with a wide range of vibrant colors can appeal to customers looking to add a touch of color and excitement to their wardrobe. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can incorporate pastel color palettes and food-inspired collections into their summer offerings to cater to consumers' desire for colorful and playful clothing. - **Lingerie:** Lingerie brands can explore colorful underwear collections to offer a variety of styles and vibrant color options for customers looking to express their individuality and create a colorful lingerie wardrobe. - **Subscription Boxes:** Subscription box services can incorporate colorful underwear collections, such as box sets with multiple colorways, to provide customers with a convenient and exciting way to discover and try new underwear styles. ## Related on Trend Hunter - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Color-Centric Underwear Sets](https://www.trendhunter.com/trends/hanky-panky-x-pantone-color-of-the-year.md) - [Colorful Undergarment Sets](https://www.trendhunter.com/trends/hanky-panky.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Dessert-Hued Underwear Ranges](https://www.trendhunter.com/trends/stripe-stare-chocolate-collection.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Functional Support Bras](https://www.trendhunter.com/trends/underwire-bra-collection.md) - [Pointelle Intimates Capsules](https://www.trendhunter.com/trends/summer-of-intimates.md)