# Parachuting Publicity Stunts 'Cow' Sends Noodles and Cash Towards the Heavens By Louise Doherty | Published 2009-09-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/parachuting-publicity-stunts References: [thisiscow](http://www.thisiscow.com/2009/09/the-noodle-landings/) & [cowtimes.blogspot](http://cowtimes.blogspot.com/2009/09/parachuting-pots-touch-down-to-mark.html) To celebrate the launch of 'Golden Wonder: The Nation’s Noodle' a company named Cow fitted 300 noodle pots with individual parachutes and dropped them from a vertigo-inducing 150 foot. The scramble that ensued to get a hold of them wasn’t just born out of warm, nostalgic feelings for an old British favourite -- one contained ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 19% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Parachuting Publicity Stunts:** Disruptive innovation opportunity: Use parachuting publicity stunts to create buzz and excitement for product launches or brand initiatives. - **Noodle Pot Drops:** Disruptive innovation opportunity: Explore creative ways to drop products or samples from heights to generate attention and engage consumers. - **Nostalgia Marketing:** Disruptive innovation opportunity: Tap into consumers' nostalgia for old favorites to create unique marketing campaigns that resonate with them. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Incorporate creative and attention-grabbing marketing tactics, such as parachuting publicity stunts, to promote food and beverage products. - **Event Planning and Experiential Marketing:** Disruptive innovation opportunity: Offer innovative and high-impact experiential marketing solutions that involve unique methods like dropping products from heights. - **Advertising and Branding:** Disruptive innovation opportunity: Utilize nostalgia marketing techniques to develop compelling advertising campaigns that evoke emotions and connect with consumers. ## Related on Trend Hunter - [Record-Breaking Cheese Pulls](https://www.trendhunter.com/trends/cheese-pull.md) - [Throwback Noodle Bowl Campaigns](https://www.trendhunter.com/trends/noodles-and-company.md) - [Inventive Fast Food Campaigns](https://www.trendhunter.com/trends/double-char.md) - [Butter Aviation Promotions](https://www.trendhunter.com/trends/utterly-butterly.md) - [Cheesestring Trading Ads](https://www.trendhunter.com/trends/cheesestring-trading-ad.md) - [Catchy Basked Pasta Ads](https://www.trendhunter.com/trends/noodles-cos-chicken-parmesan.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Limited-Edition Ramen Boxes](https://www.trendhunter.com/trends/national-noodle-days.md) - [Human Claw Machines](https://www.trendhunter.com/trends/human-claw-machine.md)