# Revamped Ultra-Spicy Chips The Paqui One Chip Challenge Has Been Updated with a New Recipe By Michael Hemsworth | Published 2020-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/paqui-one-chip-challenge References: [brandeating](https://www.brandeating.com/2020/09/paqui-brings-back-one-chip-challenge-with-new-recipe-for-worlds-hottest-chip.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [paqui](https://paqui.com) The Paqui One Chip Challenge now features a new recipe for brave snack fans to try out when they pick up the single-serve chip. The chip still comes packaged with a single tortilla chip within, which is formulated with [Carolina Reaper peppers](https://www.trendhunter.com/trends/primula-carolina-reaper) along with scorpion peppers and Sichuan peppercorns that help to add something of a numbing sensation when eaten. Consumers are once again challenged by the brand to pick up one of its super-spicy chips and share their experience on social media using the #OneChipChallenge hashtag. The Paqui One Chip Challenge is priced at $6.99 and can be purchased from both [7-Eleven](https://www.trendhunter.com/trends/one-slice-challenge) and [Kroger](https://www.trendhunter.com/trends/pringles-ghost-pepper-ranch) retail locations as well as online, but only while supplies last. Image Credit: Paqui ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 69% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Ultra-spicy Food Challenge:** Food brands can create custom challenges and products for consumers who love extreme experiences. - **Numbing Sensation in Food:** Food companies can develop products that create interesting sensory experiences in the mouth. - **Social Media Food Challenge Campaigns:** Brands can leverage social media to create buzz around new food products and experiences. ### Industries Being Reshaped - **Snack Foods:** Snack companies can create spicy or unique products to appeal to consumers' desire for new taste sensations. - **Social Media Marketing:** Marketing companies can create and execute social media campaigns for food brands that capitalize on the trend of viral food challenges. - **Online Retail:** E-commerce sites can offer unique and hard-to-find food products to consumers who are looking for new and different taste experiences. ## Related on Trend Hunter - [Color-Changing Spicy Chip Challenges](https://www.trendhunter.com/trends/paqui-2022-one-chip-challenge.md) - [Ultra-Fiery Jerky Snacks](https://www.trendhunter.com/trends/death-reaper-beef-jerky.md) - [Ultra-Spicy Pizza Slices](https://www.trendhunter.com/trends/one-slice-challenge.md) - [Fiery Wing Sauce Crisps](https://www.trendhunter.com/trends/pringles-scorchin-hot-ones.md) - [Sweetly Spicy Snack Products](https://www.trendhunter.com/trends/sweet-carolina-reaper-cheetos.md) - [Sweetened Extra-Spicy Snack Chips](https://www.trendhunter.com/trends/utz-mikes-hot-honey-extra-hot.md) - [Spicy Pepper-Flavored Chips](https://www.trendhunter.com/trends/hot-and-spicy.md) - [Boldly Spicy Tortilla Chips](https://www.trendhunter.com/trends/late-july-tortilla-chips.md) - [Super-Spicy Snack Mixes](https://www.trendhunter.com/trends/spicy-snack-mix.md)