# Color-Changing Spicy Chip Challenges The Paqui 2022 One Chip Challenge Turns Your Tongue Blue By Michael Hemsworth | Published 2022-08-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/paqui-2022-one-chip-challenge References: [brandeating](https://www.brandeating.com/2022/08/paqui-2022-one-chip-challenge-is-here.html) & [paqui](https://paqui.com)  The [Paqui](https://www.trendhunter.com/trends/one-slice-challenge) 2022 One Chip Challenge has been unveiled by the brand as its latest version of its renowned single-chip challenge for brave consumers to try out. The challenge consists of a single tortilla chip covered in a signature mix of spicy ingredients including the [Carolina Reaper](https://www.trendhunter.com/trends/primula-carolina-reaper) and Scorpion peppers for its spiciness. The latest challenge offers a new aspect for consumers to enjoy, which will turn the tongue of the brave challenger blue for them to show off as a badge of honor for a short time. The Paqui 2022 One Chip Challenge is priced at $8.99 and comes packaged inside a coffin box to further drive home the deadly spicy nature of the chip within. The product is available from the brand's website, via [Amazon](https://www.trendhunter.com/trends/frito-lay-1) and at a variety of local retailers. Image Credit: Paqui ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 92% | Activity: 99% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Spicy Food Challenges:** Opportunity for companies to create unique and challenging spicy food products and experiences. - **Color-changing Food Trends:** Opportunity to innovate color-changing elements in a variety of food and beverage products. - **Novelty Food Packaging:** Opportunity for brands to create unique and creative packaging designs to enhance product appeal on shelves. ### Who This Affects Most - **Food and Beverage:** Companies in this industry can explore spicy and color-changing food trends to create exciting new products. - **Retail:** Retailers can tap into the trend of novelty food packaging to enhance brand appeal and product differentiation. - **Entertainment:** Opportunity to create and host spicy food challenges as an entertainment experience, potentially in bars or restaurants. ## Related on Trend Hunter - [Spicy Blue-Hued Snacks](https://www.trendhunter.com/trends/takis-blue-heat.md) - [Fiery Wing Sauce Crisps](https://www.trendhunter.com/trends/pringles-scorchin-hot-ones.md) - [Spicy Candy Challenges](https://www.trendhunter.com/trends/sour-punch-ghost-pepper-roulette.md) - [Fiery Tuna Packets](https://www.trendhunter.com/trends/light-tuna-packet-with-ghost-pepper.md) - [Fiery Nacho-Flavored Crisps](https://www.trendhunter.com/trends/scorchin-wavy-loaded-nachos.md) - [Extra-Spicy Purple Sauces](https://www.trendhunter.com/trends/purple-chile-sauce.md) - [Spicy Talkshow-Inspired Snack Chips](https://www.trendhunter.com/trends/pringles-hot-ones.md) - [Sour Candy Challenges](https://www.trendhunter.com/trends/1up-candy.md) - [Boldly Spicy Tortilla Chips](https://www.trendhunter.com/trends/late-july-tortilla-chips.md)