# All-Natural Sustainable Deodorants The PAPR Natural Deodorant Comes in Four Fresh Organic Scents By Josh Thompson-Persaud | Published 2021-05-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/papr-natural-deodorant References: [papercosmetics](https://papercosmetics.com/) & [amazon](https://www.amazon.com/stores/page/B61CA557-2141-42B0-8AEF-6576981C7C4A/?_encoding=UTF8&store_ref=SB_A0306045XXNAW2M00VHY&pd_rd_plhdr=t&aaxitk=sCbmbEkJ4e2Z0rnPe9QQZA&hsa_cr_id=7281037380401&lp_asins=B08JKY5M81&tag=trenhunt0f-20) PAPR Natural Deodorants by [Paper Cosmetics](https://www.trendhunter.com/trends/paper-based-bottles) is a vegan product that uses organic ingredients and sustainable packaging. They are made from elements like baking soda, tapioca starch, jojoba ester, coconut oil, silica, castor oil, and Shea butter for an all-natural experience that's free from harsh chemicals. PAPR Natural Deodorants come in [biodegradable paper packaging](https://www.trendhunter.com/trends/humble-brands) and have integrated intuitive Push-Pop-style mechanisms for easy deployment. PAPR Natural Deodorants come in four fresh scents: Bright Shiny Morning, So Hot Right Now, From Dusk Till Dawn, and Coastal Forests. The brand's final offering, Bare Naked, is a fragrance-free option that caters to sensitive noses and skin. Looking to transcend the binary cosmetic industry, PAPR Natural Deodorants are [entirely unisex](https://www.trendhunter.com/trends/mens-deodorant) and carry natural scents that have widespread appeal. A portion of the proceeds from deodorant sales goes to forest conservation efforts. Image Credit: Paper Cosmetics, Inc. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 86% | Activity: 73% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Personal Care Products:** PAPR Natural Deodorants is a prime example of sustainable personal care products which is a growing trend in the industry. - **Organic Ingredients Products:** The emphasis on organic ingredients in personal care products like PAPR Natural Deodorants is a trend with a disruptive innovation opportunity to create new products that prioritize natural ingredients - **Biodegradable Packaging:** The use of biodegradable packaging in products like PAPR Natural Deodorants is a trend with a disruptive innovation opportunity to create environmentally friendly products across various industries. ### Industries Being Reshaped - **Personal Care Industry:** PAPR Natural Deodorants is leading the way to more sustainable and organic choices in the Personal Care industry. - **Eco-friendly Packaging Industry:** The use of biodegradable packaging solutions by PAPR Natural Deodorants presents an opportunity for the Eco-Friendly Packaging Industry to make more headway in the market. - **Environmental Conservation Industry:** PAPR Natural Deodorants support forest conservation efforts, which creates a disruptive innovation opportunity for companies in the Environmental Conservation Industry to collaborate with personal care brands with sustainability practices. ## Related on Trend Hunter - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Free-From Deodorant Ranges](https://www.trendhunter.com/trends/toms-of-maine-deodorant.md) - [Kid-Friendly Natural Deodorants](https://www.trendhunter.com/trends/play-pits.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Fresh Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorant.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Eco-Friendly Deodorant Lines](https://www.trendhunter.com/trends/humble-brands.md)