# Bedazzled Butterflies The Van Cleef & Arpels Papillons Collection is Delicately Gorgeous By Amanda Chang | Published 2010-09-15 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/papillions-collection References: [robbreport](http://robbreport.com/Jewelry/Van-Cleef-Arpels-Gilded-Butterfly) & [vancleef-arpels](http://www.vancleef-arpels.com/splash.jsp?zone=am&lang=en) Designers [Van Cleef & Arpels](https://www.trendhunter.com/trends/alhambra-collection) decided to create these [butterfly jewelry pieces](https://www.trendhunter.com/trends/marbella-club-x-daniela-villegas) named the 'Papillons Collection,' incorporating a broad range of colors, shapes and sizes. The 'Papillons Collection' features one-of-a-kind, tasteful pieces with large emerald-cut aquamarines, pink sapphires and diamonds. Check out the featured gallery to see a few one-of-a-kind pieces from the 'Papillons Collection.' **Implications** - As a motif in clothing and jewelry, butterflies act as a symbol of beauty as well as freedom. Adorning oneself with a butterfly accessory is not only a fashionable choice, but appeals to the wearer's desire to "take flight." With their vibrant colors and gorgeous wing patterns, butterflies hold a sense of magical appeal to any fashion consumer wishing to be "free" of everyday demands. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 62% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Butterfly Jewelry:** The trend of butterfly jewelry is on the rise, offering business professionals the opportunity to tap into the growing demand for fashionable accessories adorned with butterfly motifs. - **Colorful Gemstones:** The use of colorful gemstones like aquamarines and pink sapphires in jewelry designs is becoming popular, presenting business professionals with the opportunity to create unique and eye-catching pieces. - **Nature-inspired Fashion:** The incorporation of natural elements, such as butterflies, in fashion is gaining traction, providing business professionals with the chance to infuse their designs with a touch of whimsy and eco-consciousness. ### Industries Being Reshaped - **Jewelry:** The jewelry industry can explore the trend of butterfly-inspired designs to create innovative and luxurious pieces that appeal to fashion-conscious consumers. - **Fashion:** The fashion industry can incorporate the use of butterfly motifs and nature-inspired elements to create enchanting and ethereal clothing designs that resonate with consumers. - **Gemstones:** The gemstone industry can leverage the increasing demand for colorful gemstones, such as aquamarines and pink sapphires, to provide unique and high-quality stones for jewelry designers. ## Related on Trend Hunter - [Delicate Jewelry Designs](https://www.trendhunter.com/trends/alhambra-collection.md) - [Nature-Inspired High Jewelry Collections](https://www.trendhunter.com/trends/high-jewelry-collection.md) - [Untamed Nature-Inspired Jewelry Designs](https://www.trendhunter.com/trends/untamed-nature.md) - [Ultra-Extravagant Jewelry Capsules](https://www.trendhunter.com/trends/treasure-island.md) - [Majestic High Jewelry Collections](https://www.trendhunter.com/trends/chanels-new-high-jewelry-collection.md) - [Symbolic Handcrafted Jewelry](https://www.trendhunter.com/trends/wonders-of-nature.md) - [Cosmos-Inspired High-Jewelry Collections](https://www.trendhunter.com/trends/cleste-collection.md) - [Garden-Inspired Jewelry Collabs](https://www.trendhunter.com/trends/new-york-botanical-gardens-x-alex-and-ani.md) - [Extravagant Jewelry Collections](https://www.trendhunter.com/trends/shapes-of-extraleganza.md)