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# Sustainable Stationery Expansions
Papier Raised $50m to Fuel its Global Stationery Expansion

By Elena Rahman | Published 2022-07-05 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/papier
References: [cityam](https://www.cityam.com/stationery-start-up-papier-raises-50m-to-fuel-global-expansion/) & [papier](https://www.papier.com/about-us/)

![Sustainable Stationery Expansions](https://cdn.trendhunterstatic.com/thumbs/482/papier.jpeg)

[Papier](https://www.trendhunter.com/trends/papier-x-the-met) recently acquired funding to fuel its global expansion and bring sustainable stationery to international markets. LKed by Paris-based firm [Singular](https://www.trendhunter.com/trends/medicalgrade-stainless-steel-toothbrush) alongside investors including DMG Ventures, Cazoo, and Zoopla, the London-based stationery startup secured $50m for its endeavors.

The brand offers various [recyclable stationery items](https://www.trendhunter.com/trends/affirmation-gel-pens) and details step-by-step instructions to properly dispose of its products. Moreover, all of the brand's packaging is recyclable. Consumers can also recycle their used notecards, writing paper, invitations, and greeting cards. Papier's notebooks also offer recyclable options. Consumers can dispose of the inner pages of their planners, diaries, and notebooks in the recycling bin once they are used. The brand is continuously committed to incorporating sustainable practices into its business model.

Image Credit: Papier

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 40% | Activity: 36% | Freshness: 12%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Stationery:** Papier's expansion in the sustainable stationery market presents an opportunity for other brands to incorporate eco-friendly practices into their businesses.
- **Recyclable Packaging:** The emphasis on recyclable packaging and instructions for proper disposal of products presents an opportunity for packaging companies to innovate.
- **International Stationery Market:** Papier's global expansion highlights the potential for growth in the international stationery market.

### Sectors Adopting This

- **Stationery:** The stationery industry can shift towards incorporating sustainable and recyclable practices into their products and packaging.
- **Packaging:** The focus on recyclable packaging offers an opportunity for packaging companies to innovate and shift towards more sustainable solutions.
- **E-commerce:** The growth of online shopping and e-commerce presents an opportunity for stationery brands to expand globally and reach new markets.

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