# Streetwear-Brand Debut Beauty Lines Off-White Unveils PAPERWORK Entering the Beauty Space By Amy Duong | Published 2022-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/paperwork References: [hypebeast](https://hypebeast.com/2022/4/off-white-debut-beauty-collection-paperwork-launch) & [off---white](http://off---white.com/) Off-White officially unveils its first-ever beauty line, which was in works by Virgil Abloh before his passing - the new PAPERWORK' range features a selection of [genderless products](https://www.trendhunter.com/trends/arkive-makes-scents-collection). It features four scents followed by six [body and face pigment crayons](https://www.trendhunter.com/trends/core-collection-1), stencils, and six nail polish colors. Abloh imagined the concept as "another canvas, another surface for human expression." The new line marks a push toward the mission of a more inclusive beauty industry by working with all races, ages, and gender in this new age. Every fragrance is proposed to be a "Solution" - one has a [sporty fresh scent](https://www.trendhunter.com/trends/borntostandout-body-care) with 90s undertones, and another fragrance is meant to be confident and citrusy. The third is romantic and classic, and finally, the last is a 'reminder of nature.' Image Credit: Off-White ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 64% | Activity: 51% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Streetwear-brand Beauty Lines:** Streetwear brands are launching beauty lines, offering a new channel for expression and product differentiation. - **Genderless Beauty Products:** Beauty companies are starting to create genderless beauty products, opening up market opportunities for more inclusive product offerings. - **Multitasking Beauty Products:** Beauty products that can serve multiple purposes are on the rise as consumers look for ease and convenience. ### Industries Being Reshaped - **Fashion:** Fashion brands are expanding into beauty lines as a new channel to diversify and target their audience better. - **Cosmetics:** Cosmetics companies focus on creating gender-neutral product offerings to attract more diverse customers. - **Personal Care:** Personal care companies are expanding into the beauty market by making multitasking products that can cater to growing consumer demand for convenience and efficiency. ## Related on Trend Hunter - [Expansive Luxury Fashion Fragrances](https://www.trendhunter.com/trends/offwhite-solution-fragrance.md) - [Unisex Fashion Brand Cosmetics](https://www.trendhunter.com/trends/apc-selfcare.md) - [Luxury Beauty Brand Launches](https://www.trendhunter.com/trends/la-beaut-louis-vuitton.md) - [Philosophical Beauty Products Expansions](https://www.trendhunter.com/trends/skincare-range-1.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Fashion Label Beauty Collections](https://www.trendhunter.com/trends/white-fox-the-beauty.md) - [Whole-Family Beauty Collections](https://www.trendhunter.com/trends/old-navy-beauty-co.md) - [Bitter Orange Skincare](https://www.trendhunter.com/trends/self-care.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md)