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# Recycled Cardboard Toys
Paperpod Offers Eco-Friendly Furniture and Playhouses

By Tiana Reid | Published 2013-01-12 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/paperpod
References: [clearlyso](http://www.clearlyso.com/company/211/Paperpod.html) & [paperpod](http://www.paperpod.co.uk/)

Social Business' sister site, Trend Hunter, wrote about [PaperPod](http://www.trendhunter.com/trends/cardboard-creations), which was founded by product designer Paul Martin, over six years ago. Here, SocialBusiness.org will highlight some of the social and environmental impacts that the company is committed to making. And since ten, Paperpod was acquired by 3WM Limited, which offer recycled, safe and biodegradable toys.

Paperpod distributes to schools and nurseries and follows [Early Years Foundation Stage](https://www.trendhunter.com/trends/toy-fair-2026) (EYFS) and National programs and curriculums in order to create products that are stimulating for children. An added bonus to the products offered, which range from forts, dollhouses and airplanes to chairs and sheds, is that the cardboard is left blank so that kids can decorate their playhouses if they want to, making it more like their own creation.

**Contact Information**
Paperpod [website](http://www.paperpod.co.uk/)

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 45% | Activity: 62% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Alpha
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Why This Trend Is Growing

- **Eco-friendly Playhouses:** Opportunity to create more non-toxic and sustainable play spaces for children to encourage environmental consciousness and creativity.
- **Blank-canvas Products:** Opportunity to create more customizable products that allow for personalization and encourage creativity in children.
- **Recycled Toy Industry:** Opportunity to increase use of recycled materials in toy manufacturing and create more environmentally conscious products.

### Industries Being Reshaped

- **Eco-friendly Furniture Industry:** Opportunity to further expand the market for sustainable and non-toxic furniture for children's spaces, including playhouses and fort building kits.
- **Early Childhood Education Industry:** Opportunity to integrate more sustainable and customizable play spaces into early childhood education programs and curriculums.
- **Toy Manufacturing Industry:** Opportunity for toy manufacturers to transition to using more recycled and biodegradable materials in their products to create a more sustainable industry.

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