# Sleek Understated Stationary The Paper by Paperless Post Stationary Line is Polished and Chic By Rebecca Byers | Published 2015-03-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/paperless-post References: [thedieline](http://www.thedieline.com/blog/2015/3/18/paperless-post) & [hightidenyc](http://hightidenyc.com/projects/paperless-post) The Paper by Paperless Post line is an ultramodern, understated first foray into offline stationary by the web greeting card brand. The sleek set includes envelopes and cards contained in a self-mailing box, all with an incredibly simple yet elegant design. The online-offline hybrid collection by Paperless Post is an interesting venture, given that it seems counter intuitive for an e-card company to expand into print. However, the luxurious Paper set is refined in a way that suggests that if a consumer was going to put in the effort to send a handwritten note, it would likely be with unique stationary to mark the occasion. The Paper line's packaging was designed by New York City-based creative agency High Tide and given its minimalist aesthetics, appeals to the contemporary, style-driven consumer. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 38% | Activity: 7% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Online-offline Hybrid Collections:** The expansion of e-card companies into print, more specifically the Paper by Paperless Post line, indicates an opportunity for offline products that cater to the style-driven consumer. - **Minimalist Aesthetics:** Designs that incorporate a clean and simple look like the Paper by Paperless Post line have potential in the stationary industry. - **Luxurious Refinement:** The refined design approach of the Paper by Paperless Post line is indicative of opportunities for higher-end stationary products in the market. ### Sectors Adopting This - **E-cards and Stationary:** Companies within this industry have an opportunity to expand into offline products with designs that cater to style-driven consumers. - **Print and Packaging:** Companies within this industry have an opportunity to cater to the minimalist aesthetic trend with packaging designs that prioritize simplicity and elegance. - **Luxury Goods:** Companies within this industry have an opportunity to incorporate a refined design approach to stationary products, targeting consumers who value luxury and sophistication. ## Related on Trend Hunter - [Designer Stationary Series](https://www.trendhunter.com/trends/paper-source-1.md) - [Sustainable Stationery Expansions](https://www.trendhunter.com/trends/papier.md) - [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md) - [Ethereal Stationary Designs](https://www.trendhunter.com/trends/eccolo.md) - [Brutalist Aluminum Stationery Sets](https://www.trendhunter.com/trends/lumon.md) - [Customizable Marketing Postcards](https://www.trendhunter.com/trends/smartpress.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Luxury Digital Papers](https://www.trendhunter.com/trends/montblanc-digital-paper.md) - [Sporty Resort Capsules](https://www.trendhunter.com/trends/paper-x-four-seasons.md)