# Paper-Based Beverage Branding Paperboy Wine Packaging is the Ultimate Eco-Friendly Vino Vessel By Amelia Roblin | Published 2013-11-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/paperboy-wine-packaging References: [thedieline](http://www.thedieline.com/blog/2013/11/4/paperboy-paper-wine-bottle.html) & [strangerandstranger](http://www.strangerandstranger.com/paperboy1.html) Of course, you can put regular wine bottles into the recycling and feel a little good about it, but you really won't find any container more eco-friendly than Paperboy Wine packaging. Swapping glass out for a recycled paper material, this green scheme demonstrates great benefits from production to disposal. Of the energy required to manufacture your typical wine bottle, this vessel uses just 15%. It's made of really stiff compressed paper, it's lined with a recyclable sleeve and it's labeled using natural inks. With the weight of only an ounce, the bottles can be transported full and empty with much greater ease and efficiency at a low cost. If you aren't sufficiently impressed by Stranger & Stranger's Paperboy Wine packaging, note that it's also able to sit safely within an ice bucket for up to three hours without disintegrating. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** The trend of using eco-friendly materials like recycled paper for packaging is disrupting the traditional packaging industry. - **Energy Efficiency:** The trend of reducing energy consumption in manufacturing processes is creating opportunities for disruptive innovations in the beverage industry. - **Convenient Transportation:** The trend of lightweight and easily transportable packaging is revolutionizing logistics and supply chain operations in the beverage industry. ### Industries Being Reshaped - **Packaging:** The packaging industry has the opportunity to innovate by adopting more sustainable materials and manufacturing processes. - **Beverage:** The beverage industry can benefit from disruptive innovations in energy-efficient production and convenient packaging for improved sustainability and logistics. - **Wine:** The wine industry specifically can explore disruptive innovations in eco-friendly packaging to reduce waste and appeal to environmentally-conscious consumers. ## Related on Trend Hunter - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Recyclable Lightweight Wine Bottles](https://www.trendhunter.com/trends/ron-rubin-brands.md) - [Paper-Made Spirit Bottles](https://www.trendhunter.com/trends/johnnie-walker-black-label-bottle.md) - [Paper Vodka Bottles](https://www.trendhunter.com/trends/mother-of-pearl-vodka.md) - [Aluminum Wine Bottles](https://www.trendhunter.com/trends/aluminum-wine-bottles.md) - [Recycled Glass Wine Packaging](https://www.trendhunter.com/trends/campo-viejo.md) - [Reduced Glass Wine Packaging](https://www.trendhunter.com/trends/isla-negra-wine-bottle-packaging.md)