# Food-Focused Fashion Capsules PaperBoy Paris and DISTANCE Join Forces on a Special Collection By Amy Duong | Published 2020-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/paperboy-paris References: [hypebeast](https://hypebeast.com/2020/11/paperboy-paris-distance-running-food-fashion-release-information) & [distance-store](https://distance-store.com/fr/brands/30-paper-boy) PaperBoy Paris is a hybrid brand that is both a streetwear label and a restaurant, functioning in different corporate realms simultaneously. The brand now works in collaboration with DISTANCE on a special collection in hopes to support the local Parisian community during what is now the second COVID-19 lockdown the city is going through. The two are located near one another in the heart of the city. Both of the brands join forces to create a collaborative graphic tee that boasts co-branded details. The front of the piece features the classic PaperBoy Paris emblem and the back of the piece features DISTANCE branding details. The shirt comes with a full capsule that includes a jacket, a bag, and a cap. Image Credit: Distance ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 60% | Activity: 36% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Streetwear Fusion:** A trend of combining streetwear fashion with other industries to create hybrid brands and unique collaborations. - **Supportive Collaborations:** A trend of brands joining forces to support their local communities and engage in socially responsible initiatives. - **Capsule Collections:** A trend of releasing limited-edition collections that include multiple clothing items and accessories as a cohesive set. ### Who This Affects Most - **Fashion:** Disruptive opportunity: Exploring new partnerships across industries to create innovative and boundary-pushing fashion collections. - **Hospitality:** Disruptive opportunity: Incorporating fashion elements within the hospitality sector to elevate guest experiences and differentiate brands. - **Community Support:** Disruptive opportunity: Leveraging collaborations between brands to support local communities and contribute to social causes. ## Related on Trend Hunter - [Intercontinental Collaborative Capsules](https://www.trendhunter.com/trends/bornxraised-and-paris-saintgermain.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Collaborative City Caps](https://www.trendhunter.com/trends/paname-cap.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Resilient Collaboration Fashion Capsules](https://www.trendhunter.com/trends/rise-through-the-ropes.md) - [Pizza-Centric Collabs](https://www.trendhunter.com/trends/house-of-sunny-and-pizza-unlock.md) - [Café Collaborative Skate Footwear](https://www.trendhunter.com/trends/vans-and-papergirl.md) - [Sporty Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/palace-and-stella-artois.md) - [Family-Focused Streetwear Collabs](https://www.trendhunter.com/trends/patron-tequila-1.md)