# Paperboard Gin Bottles Silent Pool Distillers Launched the First Spirit in a Paperboard Bottle By Laura McQuarrie | Published 2021-04-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/paperboard-bottle References: [barmagazine](https://barmagazine.co.uk/the-worlds-first-spirit-in-a-paper-bottle-hits-the-market/) & [silentpooldistillers](https://silentpooldistillers.com/green-man-woodland-gin/) Silent Pool Distillers' Green Man Woodland Gin is the world's first spirit sold in a [paperboard bottle](https://www.trendhunter.com/trends/elopak-paperboard) and it shares a design that uses 77% less plastic than other plastic offerings and it's five times lighter than its glass counterparts. Released on Earth Day, the sustainable packaging solution also boasts a carbon footprint that's six times lower than glass or PET plastic bottles. The paperboard layer is constructed from 94% recycled paper and since the pouch can be separated from the rest of the bottle it is 100% recyclable. The bottle, produced by [Frugalpac](https://www.trendhunter.com/trends/mother-of-pearl-vodka), sets itself apart as the future of alcohol packaging. Notably, Silent Pool Distillers is the only approved bottling facility for the Frugal Bottle in the UK. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 65% | Activity: 42% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Alcohol Packaging:** The Green Man Woodland Gin paperboard bottle represents a disruptive innovation opportunity for sustainable alcohol packaging through eco-conscious materials and designs. - **Plastic Reduction in Bottle Designs:** The use of paperboard bottles can lead to a trend of plastic reduction in bottle designs, with the potential to revolutionize packaging across various industries. - **Recyclable Packaging Solutions:** The Frugal Bottle's recyclable design showcases a trend towards more efficient and eco-friendly packaging solutions for the future. ### Who This Affects Most - **Beverage Industry:** The paperboard bottle for alcohol can potentially disrupt the beverage industry's traditional heavy reliance on plastic and glass packaging. - **Packaging Industry:** The Frugal Bottle's eco-friendly design and use of recyclable materials as a sustainable packaging solution has the potential to disrupt the packaging industry. - **Environmental Industry:** The Green Man Woodland Gin paperboard bottle sets the stage for a trend towards eco-friendly and sustainable packaging designs to reduce waste and carbon footprint, effecting a positive change in the environmental industry. ## Related on Trend Hunter - [Paper Wine Bottles](https://www.trendhunter.com/trends/avallen-paper-bottle-packaging.md) - [Paper-Based Vodka Bottles](https://www.trendhunter.com/trends/paper-based-bottles.md) - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/gin-bottle-packaging.md) - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/sipsmith-gin-bottle-design.md) - [Paper Vodka Bottles](https://www.trendhunter.com/trends/mother-of-pearl-vodka.md) - [Paper-Made Alcohol Bottles](https://www.trendhunter.com/trends/diageo-1.md) - [Paper-Made Spirit Bottles](https://www.trendhunter.com/trends/johnnie-walker-black-label-bottle.md) - [Paper Bottle-Packaged Cocktails](https://www.trendhunter.com/trends/world-of-zing-cocktails.md) - [Sustainable Spirit Packaging](https://www.trendhunter.com/trends/sapling-spirits-vodka.md)