# Plant-Based Household Products The Paperbird BLUE Range Now Includes a Variety of Additional Items By Michael Hemsworth | Published 2024-04-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/paperbird-blue References: [storebrands](https://storebrands.com/wakefern-expanding-paperbird-blue-assortment) & [www2.wakefern](https://www2.wakefern.com)  The Paperbird [BLUE](https://www.trendhunter.com/trends/blue-lizard-sunscreen) household product range has been expanded by Wakefern Food Corp. to provide consumers with a greater number of options to incorporate into their daily routine. The products include soaps and detergents that prioritize a [plant-based formulation](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis) that's also dye-free and allergen-free with no parabens, phthalates or fragrances in the mix to boot. Several of the products also have the [USDA](https://www.trendhunter.com/trends/dropps) Certified Biobased Product label to let consumers know it meets the voluntary standards for solutions derived from plants and renewable materials. Wakefern Director of Product Development Pam Ofri commented on the new additions to the Paperbird BLUE household product range saying, "With our new and expanded Paperbird Blue line, customers can tackle their spring cleaning tasks with confidence, knowing that they're making better choices without breaking the bank." Image Credit: Wakefern ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 32% | Activity: 51% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Plant-based Household Products:** Innovative brands aim to provide consumers with eco-friendly household alternatives that prioritize plant-based ingredients. - **USDA Certified Biobased Products:** Certifications like USDA Certified Biobased Products help consumers identify sustainable solutions derived from renewable materials. - **Expansion of Eco-friendly Options:** Companies are expanding their product lines to offer a wider range of eco-friendly household items for conscious consumers. ### Industries Being Reshaped - **Household Products Manufacturing:** The household products manufacturing industry is adapting to meet the growing demand for plant-based and sustainable options. - **Certification and Labeling:** Certification and labeling industries play a key role in verifying and promoting eco-friendly and sustainable products for consumers. - **Retail and Consumer Goods:** Retail and consumer goods industries are responding to consumer preferences by offering a diverse array of eco-friendly household products. ## Related on Trend Hunter - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Cleaning Product Fragrance Expansions](https://www.trendhunter.com/trends/clean-cults.md) - [Biobased Cleaning Pod Expansions](https://www.trendhunter.com/trends/dropps.md) - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md) - [Plant-Based Haircare Formulations](https://www.trendhunter.com/trends/plantbased-haircare-formulation.md) - [Plant-Based Cleaning Tools](https://www.trendhunter.com/trends/scotch-brite.md) - [Eco-Friendly Product Expansions](https://www.trendhunter.com/trends/bleu-lavande-refillable-products.md) - [Exclusive Retailer Cleaning Products](https://www.trendhunter.com/trends/branch-basic-products.md)