# Paper-Based Mosquito Repellents The 'Jumbo Fast Card' Knocks Mosquitos Out In Mere Minutes By Rahul Kalvapalle | Published 2022-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/paperbased-mosquito-repellent References: [livemint](https://www.livemint.com/industry/retail/godrej-consumer-products-launches-paper-based-mosquito-repellent-11632749944619.html) & [goodknight.in](https://www.goodknight.in/products/indoor-non-electric/goodknight-jumbo-fast-card/)  Godrej Consumer Products, a consumer goods company based in the Indian city of Mumbai, launched a truly innovative [mosquito repellent solution](https://www.trendhunter.com/trends/bzigo-iris) in the form of the 'Jumbo Fast Card,' which uses a novel paper card-based product in order to [fight mosquitoes](https://www.trendhunter.com/trends/nitecore-nwl30). The 'Jumbo Fast Card' is essentially a paper card that is infused with the mosquito-fighting chemical transfluthrin, which is commonly used to battle mosquitoes, [cockroaches and other insects](https://www.trendhunter.com/trends/off-active-insect-repellent) in indoor environments. Users simply have to light up a card using a lighter or match stick, at which point they can expect mosquitoes to start dropping in a matter of minutes, with the effect said to last for up to four hours at a time. What's more, the product leaves behind a pleasant fragrance. “Jumbo Fast Card is our latest innovation which is the result of our deep understanding of the category and know-how of what the country currently needs," said Sunil Kataria, former CEO of Godrej Consumer Products. "This revolutionary paper-based format will give people dual benefit of instant action and its effect will last up to four hours." Image Credit: Godrej ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 44% | Activity: 36% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Paper-based Insect Repellents:** The use of paper-based products infused with insect-repelling chemicals is a disruptive innovation opportunity that could disrupt the traditional market of insect repellents. - **Chemical-infused Paper Products:** The use of chemicals on paper products for various purposes, such as mosquito repellents, could reshape the paper industry. - **Instant-action Insect Repellents:** Creating insect repellents that provide instant action could be a game-changer in the industry and attract consumers who are looking for fast solutions. ### Industries Being Reshaped - **Consumer Goods:** The paper-based mosquito repellent is a disruptive innovation opportunity for companies in the consumer goods industry looking to offer new and innovative products to consumers. - **Insect Repellent Industry:** Chemical-infused paper products could shake up the insect repellent industry, offering an alternative to traditional spray or lotion-based products. - **Paper Manufacturing Industry:** The use of chemicals in paper manufacturing, specifically for insect repellents, could create new opportunities for the paper manufacturing industry to expand its product line. ## Related on Trend Hunter - [Electronic Mosquito Repellents](https://www.trendhunter.com/trends/electronic-mosquito-repellent.md) - [4-in-1 Mosquito Repellants](https://www.trendhunter.com/trends/moziguard.md) - [Mosquito-Repelling Miniature Diffusers](https://www.trendhunter.com/trends/vesperguard.md) - [Chemical-Free Mosquito Devices](https://www.trendhunter.com/trends/mosqitter-mini.md) - [Handheld Wearable Mosquito Repellers](https://www.trendhunter.com/trends/mosquito-repeller-lantern.md) - [Bug Repellent Bracelets](https://www.trendhunter.com/trends/cliganic-mosquito-repellent-bracele.md) - [Skin-Friendly Insect Sprays](https://www.trendhunter.com/trends/fumakilla-skin-vape.md) - [Rechargeable Bug-Repelling Devices](https://www.trendhunter.com/trends/mosquito-repellent-device.md) - [Battery-Powered Mosquito Misters](https://www.trendhunter.com/trends/npd-products.md)