# Paper Water Bottle Concepts Flowater is a Reclaimed Water Brand Concept Based on Tetra Paks By Rebecca Byers | Published 2015-09-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/paper-water-bottle References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/09/flowater-student-project.html) & [zoeychung](http://www.zoeychung.com/?portfolio=flowater) This design for a paper water bottle was created by San Francisco-based art student Zoey Chung. Employing a cool color palette that is reminiscent of water itself, the project calls for a structure made out of 100% recyclable paper. The container boasts the fictitious brand's water droplet-shaped logo that features a busy pattern of refreshing graphics, with the container itself taking on the form of a floral leaf. The concept water brand, entitled Flowater, is essentially a [Tetra Pak of drinking water](https://www.trendhunter.com/trends/tetra) that has been extracted from flowers in order to take advantage of healing properties that are beneficial to the human body. This paper water bottle concept is an interesting experiment in [alternative packaging options](https://www.trendhunter.com/trends/johnnie-walker-black-label-bottle) that speaks to the growing consumer desire for sustainable products. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Alternative Packaging Options:** Creating innovative packaging solutions using sustainable materials to meet the growing consumer desire for eco-friendly products. - **Recyclable Paper Structures:** Exploring the use of 100% recyclable paper to design functional and visually appealing structures for various products. - **Healing Properties in Packaging:** Incorporating healing properties in packaging designs by extracting beneficial properties from natural sources, enhancing the consumer experience. ### Who This Affects Most - **Packaging Industry:** Opportunities for developing eco-friendly packaging materials and designs to cater to the increasing demand for sustainable products. - **Consumer Goods Industry:** Leveraging alternative packaging options with sustainable materials to meet the changing preferences of environmentally conscious consumers. - **Beverage Industry:** Exploring the use of innovative packaging concepts that incorporate healing properties to provide unique and enhanced drinking experiences. ## Related on Trend Hunter - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Personal Care Refill Solutions](https://www.trendhunter.com/trends/zero-1.md) - [One-Handed Paper Cartons](https://www.trendhunter.com/trends/onehand-pump-paper-pack.md) - [Modernized Eco Beverage Packaging](https://www.trendhunter.com/trends/aroma-bottle.md) - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md) - [Peelable Dissolving Bottles](https://www.trendhunter.com/trends/dissolving-bottle.md) - [Paper-Made Alcohol Bottles](https://www.trendhunter.com/trends/diageo-1.md) - [Plant-Based Beverage Packaging](https://www.trendhunter.com/trends/prototype-pet-bottle.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md)