# Gift Wrap Shopping Bags Primark's Festive Paper Shopping Bags Can Be Repurposed as Wrapping Paper By Laura McQuarrie | Published 2020-11-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/paper-shopping-bags References: [designtaxi](https://designtaxi.com/news/412336/Primark-s-Shopping-Bags-Are-Reusable-As-Gift-Wrap-With-Their-Christmas-Makeover/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [primark](https://www.primark.com/en-us/the-edit/home/its-a-wrap/a/de886d31-8c5b-49fd-a258-7a04063975df?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) There are tons of product-filled shopping bags that leave stores during the holiday season and [Primark](https://www.trendhunter.com/trends/primark-swap-shop) is on a mission to reduce waste with its paper shopping bags, which can be reused as gift wrap. The UK fast fashion retailer created festively patterned bags that give customers the chance to repurpose them as wrapping paper. As well as being festive on their own, the bags with red and white stripes suggest "this bag makes great wrapping paper" so that they can be turned into wrapping paper that resembles a candy cane pattern. The paper shopping bags not only help to address packaging waste but also have the potential to help shoppers save money on gift wrap this holiday season, simply by reusing and recycling what they've already got. Image Credit: Primark ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 51% | Activity: 46% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Reusable Shopping Bags:** Retailers can create reusable shopping bags that can be repurposed as gift wrap, reducing waste and cost for consumers. - **Sustainable Packaging:** Companies can implement sustainable packaging solutions that have a second use to reduce environmental impact and appeal to eco-conscious consumers. - **DIY Gift Wrap:** There is a growing trend of consumers opting to create DIY gift wrap from upcycled materials and retailers can tap into this by offering reusable shopping bags that can easily be transformed into wrapping paper. ### Industries Being Reshaped - **Retail:** Retailers can adopt sustainable packaging solutions to appeal to eco-conscious consumers and reduce waste from product packaging. - **Consumer Goods:** Companies in the consumer goods industry can innovate by offering multi-purpose packaging solutions to increase customer value and reduce environmental impact. - **E-commerce:** Online retailers can explore eco-friendly packaging options to reduce shipping waste and offer unique packaging experiences to customers. ## Related on Trend Hunter - [Water-Soluble Wrapping Paper](https://www.trendhunter.com/trends/birthday-gift-wrap.md) - [Sustainable Biomaterial Gift Wraps](https://www.trendhunter.com/trends/biomaterilal-gift-wrap.md) - [Sustainably Wrapped Gin Bottles](https://www.trendhunter.com/trends/lind-lime-gin.md) - [Recyclable eCommerce Packaging](https://www.trendhunter.com/trends/amazon-packaging.md) - [Multi-Use Flower Bags](https://www.trendhunter.com/trends/reusable-flower-bags.md) - [Recyclable Butter Wrapper Packaging](https://www.trendhunter.com/trends/recyclable-paper-butter-wrap.md) - [Paper-Made Frozen Food Packaging](https://www.trendhunter.com/trends/recyclable-paper-bags.md) - [Confetti-Filled Wrapping Papers](https://www.trendhunter.com/trends/confetti-wrapping-paper.md) - [In-Store DIY Packaging Stations](https://www.trendhunter.com/trends/packaging-station.md)