# Paper-Scented Perfumes The Paper Passion Eau de Parfum is for Hardcore Literature Lovers By Gil Cohen | Published 2012-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paper-scented-perfume References: [steidlville](http://steidlville.com/books/1312-Paper-Passion.html) Books are an intellectual pastime that capture the mind and ignite the imagination; however, they seem to be going the way of cassette tapes and floppy discs as people are discarding books in favour of newer technology -- preserve your passion with Paper Passion. Wallpaper magazine and Gerhard Steidl, founding owner of Steidl publishing and print designer for several fashion houses including [Chanel](https://www.trendhunter.com/trends/parfum-intense-purse-spray), have commissioned [perfumer Geza Schoen](https://www.trendhunter.com/trends/perfumer-extraordinaire) to create Paper Passion, a perfume based on the scent of books. The perfume’s unique packaging, designed by Karl Lagerfeld and Steidl, consists of a book that opens to reveal a cutout in the pages and the classically shaped perfume bottle nestled within. It is as though the fragrance is a well-kept secret that only reveals itself to those in the know, sparking the imagination and revitalizing an appreciation for words on paper. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 29% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Book-inspired Scents:** Opportunities exist to develop perfumes that capture the scent of other printed materials, such as newspapers and magazines. - **Sensory-based Nostalgia:** Businesses can innovate by creating products that evoke specific memories and emotions through scent, such as the smell of old books. - **Collaborative Packaging:** The partnership between Wallpaper Magazine, Gerhard Steidl, and Karl Lagerfeld shows there is potential for combining unique design elements in packaging, such as incorporating the essence of a product into its packaging design. ### Where This Applies - **Fragrance:** Fragrance companies can develop unique scents that cater to niche markets interested in book-inspired or other nostalgic scents. - **Publishing:** Publishers can collaborate with fragrance companies to create branded scents based on the content and themes of their books, which would provide added value and generate revenue. - **Retail:** Retailers can capitalize on the trend of sensory-based nostalgia by offering products that appeal to customers' senses, such as book-scented candles or room sprays. ## Related on Trend Hunter - [Storytelling Literary Perfumes](https://www.trendhunter.com/trends/dotto-fragrances-literature-collection.md) - [Book-Based Perfumes](https://www.trendhunter.com/trends/die-hot-with-a-vengeance.md) - [Handmade Novel-Inspired Candles](https://www.trendhunter.com/trends/literature-candles.md) - [Shanghai Scented Bookstores](https://www.trendhunter.com/trends/scented-bookstore.md) - [Multi-Sensory Perfume Books](https://www.trendhunter.com/trends/louis-vuittons-perfume-atlas.md) - [Timeless Literary-Inspired Fragrances](https://www.trendhunter.com/trends/immortal-perfumes.md) - [Alluring Signature Fragrances](https://www.trendhunter.com/trends/pure-passion-perfume.md) - [Globally Influenced Perfume Books](https://www.trendhunter.com/trends/perfume-atlas.md) - [Phone Directory Fragrances](https://www.trendhunter.com/trends/eau-de-yellow-pag.md)