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# Paper-Based Gelato Pints
Gelato Fiasco is Adopting Sustainable Paper Pint Ice Cream Containers

By Laura McQuarrie | Published 2019-07-25 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/paper-pint
References: [nosh](https://www.nosh.com/food-wire/2019/gelato-fiasco-releases-new-paper-pint-containers/) & [gelatofiasco](https://www.gelatofiasco.com/)

Gelato Fiasco, which previously packaged its [frozen dessert products](https://www.trendhunter.com/trends/scoopapalooza) in [plastic containers](https://www.trendhunter.com/trends/placon-crystal-seal-delectables), is now making the switch to [paper pint packages](https://www.trendhunter.com/trends/tetra-brik-aseptic)—and this change in packaging design is estimated to save almost three million plastic jars in just the next year alone. The pint-sized gelato packaging is made with paperboard that's Sustainable Forestry Initiative certified and boasts a fresh and sophisticated new look from the independently owned gelato brand. The new style can be seen on Gelato Fiasco flavors like Torched Marshmallow S'more and Maine Wild Blueberry Crisp.

Gelato Fiasco co-founder and CEO Joshua Davis is one of the many consumers who is doing their part to personally reduce the waste they produce, which led him to ponder: "If I am trying to reduce my plastic consumption as a single consumer, why not get real and cut out literally millions of plastic pint containers that I have some control over?"

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 77% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Sustainable Packaging:** The switch from plastic to paper pint packages by Gelato Fiasco highlights the trend towards more sustainable packaging options.
- **Single-use Plastics Reduction:** Gelato Fiasco's decision to cut out millions of plastic pint containers aligns with the growing trend of reducing single-use plastics.
- **Fresh Packaging Design:** The new paper pint packaging by Gelato Fiasco showcases the trend of creating fresh and sophisticated packaging designs.

### Where This Applies

- **Food Packaging:** The shift towards sustainable paper-based gelato pint containers presents an opportunity for innovation in the food packaging industry.
- **Sustainable Manufacturing:** The demand for more sustainable packaging options like paper pints opens up opportunities for innovation in the sustainable manufacturing industry.
- **Frozen Desserts:** The adoption of paper pint packaging by Gelato Fiasco sets a new standard for the frozen dessert industry in terms of sustainability and eco-consciousness.

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