# Corrected Comic Strip Ads The Paper Mate Liquid Paper Campaign Corrects Written Blunders By Meghan Young | Published 2012-06-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/paper-mate-liquid-paper References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/06/paper-mate-liquid-paper-office-court-paper-mate-marriage/) & [giovannidraftfcb.br](http://www.giovannidraftfcb.com.br/) The [Paper Mate](https://www.trendhunter.com/trends/sharpie-studio) Liquid Paper ad campaign revolves around [retro comic strips](https://www.trendhunter.com/trends/heinz-smiles) that help illustrate the tag line, "If it's written, you can take it back." From accidentally offending a judge to crashing a wedding to profess love for the bride, any blunder can be corrected--if a person had some Liquid Paper handy, that is. Conceived and executed by Giovanni + Draftfcb, an ad agency based in São Paulo, Brazil, the Paper Mate Liquid Paper ad campaign will inspire a few chuckles while also making people wish there was a Liquid Paper that worked for real life foot-in-mouth situations. Art directed by Diego Rosendo and Palloma Quintale with creative direction by Benjamin Yung Jr. and Cassio Zanatta, the campaign was illustrated by Julius Ohta. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Retro Comic Strip Advertising:** Brands can utilize retro comic strip ads to create a memorable and humorous advertising campaign. - **Corrective Products:** There is an opportunity for innovative products that can correct errors and blunders in various aspects of life. - **Humorous Marketing Campaigns:** Businesses can engage their audience through humorous marketing campaigns that leave a lasting impression. ### Where This Applies - **Advertising and Marketing:** The advertising industry can explore the use of retro comic strip ads to create engaging campaigns. - **Stationery and Office Supplies:** Companies in the stationery industry can develop corrective products that help people fix mistakes in writing. - **Creative Design and Illustration:** The creative design industry can offer illustrators and designers opportunities to create humorous and eye-catching campaigns. ## Related on Trend Hunter - [Literature-Inspired Pen Campaigns](https://www.trendhunter.com/trends/bic-cristal-pen.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md)