# Paper-Thin Media Screens The Japan Display Paper Power LCD Changes the Game By Francesca Castor | Published 2012-11-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/paper-like-lcd-reflective-display References: [gizmag](http://www.gizmag.com/japan-display-reflective-color-lcd/24879/) & [j-display](http://www.j-display.com/english/news/2012/20121025.html) [Japan](https://www.trendhunter.com/trends/National-AI-ecosystems) Display has developed a new display technology that replaces the backlight in traditional LCDs. A liquid crystal layer is in between a rear reflective layer and the top "light control layer." Light reflected from the rear electrode is then passed through the liquid crystal layer, which then produces a monochrome image -- the top layer then adds in color. Basically, the end result is a [paper-like quality](https://www.trendhunter.com/trends/dasung-paperlike-103) lent to the LCD. There are two versions of this 7.03-inch display. While the Light Control layer collects light, the reflection rate is not 100 percent. The first version, which is about 768 x 1024 pixels, has a reflection rate of 40 percent, which produces about 5 percent coverage of the NTSC color gamut. The second version, which is 576 x 1024 pixels, has a higher color purity and can cover 36 percent of the color gamut. The paper-like LCD has a [low power consumption](https://www.trendhunter.com/trends/samsung-epaper-emdx) of about 3mW when displaying still images. While the company is still working on the high-color gamut issue, the company says it is ready for mass production. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 65% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Paper-thin Displays:** The development of paper-thin displays that replace traditional LCD backlighting can lead to a new wave of thin and flexible electronics devices. - **Reflective Display Technology:** The emergence of reflective display technology offers new possibilities for low-power and energy-efficient electronic devices, especially in outdoor and mobile applications. - **Advanced Liquid Crystals:** The application of advanced liquid crystal materials in next-generation display technology can revolutionize the way we interact with visual information and data. ### Industries Being Reshaped - **Consumer Electronics:** Consumer electronics companies can leverage the paper-thin display technology to create new products that are thinner, lighter, and more flexible, with improved energy efficiency and performance. - **Automotive:** The integration of paper-thin displays in automotive interiors can provide a new level of visual and user experience for drivers and passengers, as well as enable new forms of communication and entertainment in connected cars. - **Advertising and Marketing:** The use of reflective display technology in digital signage and advertising can create new opportunities for engaging and interactive displays that can adapt to changing lighting conditions and environments. ## Related on Trend Hunter - [LivePaper Computer Displays](https://www.trendhunter.com/trends/daylight-computer.md) - [Paper-Like LCD Screen Tablets](https://www.trendhunter.com/trends/eazeye-paper-20.md) - [Low-Power Paper-Like Retail Signs](https://www.trendhunter.com/trends/samsung-color-epaper-display.md) - [Chromatic Paper-Like Displays](https://www.trendhunter.com/trends/tcl-nxtpaper-40.md) - [Paper-Like Display Smartphones](https://www.trendhunter.com/trends/tcl-50-nxtpaper-and-50-pro-nxtpaper.md) - [Color E-Paper Tablets](https://www.trendhunter.com/trends/note-a1-nxtpaper.md) - [Low-Power Full-Color External Monitors](https://www.trendhunter.com/trends/dasung-paperlike-13k.md) - [Electronic Paper Advertising Displays](https://www.trendhunter.com/trends/e-ink-kaleido-3.md) - [Paper-Like Display Tablet Models](https://www.trendhunter.com/trends/eyemoo-nxt-epaper-s1.md)