# Demonizing Print to Promote Web Services Paper is Evil Snaptax Ad By Ayman | Published 2008-10-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/paper-is-evil References: [toxel](http://www.toxel.com/inspiration/2008/10/14/clever-paper-is-evil-advertisements/) I love this campaign which shows paper as a demonic little monster that seeks to destroy. The aim of the campaign is to promote an [online tax service](https://www.trendhunter.com/trends/now-this-is-taxes), Snaptax.ca. Created by DDB Canada, the ads show a rather cute [paper monster](https://www.trendhunter.com/trends/bake-friday-deals) that tries to start fires, set traps to kill kittens, and throw a radio into a fish tank to kill all the cute fishes. I love it. It’s [fun and playful](https://www.trendhunter.com/trends/axe-campaign). Plus, how can you resist a copy that says, “Paper is evil. Do your taxes online in minutes.”? ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 17% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Online Tax Services:** Opportunity for disruptive innovation in the tax industry with user-friendly online tax services. - **Print Vs. Digital:** Potential for disruptive innovation in the print industry as digital services gain popularity. - **Creative Advertising Campaigns:** Innovation opportunity for disruptive advertising campaigns that use playful and fun elements. ### Sectors Adopting This - **Tax Services:** Opportunity for disruptive innovation in the tax industry with user-friendly online tax services. - **Printing:** Potential for disruptive innovation in the print industry as digital services gain popularity. - **Advertising:** Opportunity for disruptive innovation in the advertising industry through creative and playful campaigns. ## Related on Trend Hunter - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Tax-Season Online Campaigns](https://www.trendhunter.com/trends/online-campaign.md) - [Villainous Board Game Campaigns](https://www.trendhunter.com/trends/monopoly-all-is-fair.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md)