# Streamlined News Feed Apps The Paper iPhone App Filters One's Social Media Notifications By Jana Pijak | Published 2014-12-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/paper-iphone-app References: [refinery29](http://www.refinery29.com/2014/01/61598/facebook-paper) & [theverge](http://www.theverge.com/2014/1/30/5360358/facebook-paper-iphone-app) The Paper [iPhone](https://www.trendhunter.com/trends/digital-distractions) app is a recently released mobile platform designed to streamline and filter one's [Facebook](https://www.trendhunter.com/trends/noplace-app) feed. If you've ever experienced an over-crowded news feed, then this app is the perfect solution for you. Filtering through one's social media feed, the Paper iPhone app caters to consumers and customizes one's Facebook profile to fit their specific interests. The app will simultaneously filter through an abundance of over-crowded information to get rid of irrelevant news. The Paper iPhone app personalizes headlines and articles to specific individuals and will ensure you are no longer bothered by [unwanted profile notifications](https://www.trendhunter.com/trends/notialarm). In addition to its convenient concept, this app also boasts a modern interface that will appeal to iPhone users with an appreciation for clean design. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Streamlined News Feed:** The trend of creating streamlined and personalized news feed apps can disrupt the social media industry. - **Personalized Content:** Personalizing headlines and articles can disrupt how publishers approach content creation. - **Clean Design:** The trend of clean design in mobile app interfaces can disrupt the graphic design industry. ### Where This Applies - **Social Media:** The Paper iPhone app is disrupting the social media industry by offering a streamlined and filtered news feed. - **Publishing:** The Paper iPhone app's personalization feature can disrupt how publishers approach content creation. - **Graphic Design:** The app's modern interface and clean design can disrupt the graphic design industry by setting new design standards. ## Related on Trend Hunter - [Newsletter Streamlining Tools](https://www.trendhunter.com/trends/mailfeed.md) - [AI-Powered News Summary Apps](https://www.trendhunter.com/trends/concise-ai.md) - [AI-Driven News Apps](https://www.trendhunter.com/trends/particle-news.md) - [Smart Content Aggregators](https://www.trendhunter.com/trends/personalized-article-discovery-app.md) - [Democratic Comparative News Apps](https://www.trendhunter.com/trends/the-daily-edit-app.md) - [AI-powered News Curators](https://www.trendhunter.com/trends/news-organizing-tool.md) - [Minimalist Smartphone Apps](https://www.trendhunter.com/trends/dumb-phone-app.md) - [AI-Powered News Apps](https://www.trendhunter.com/trends/particle-app.md) - [Intuitive Newsletter Reading Apps](https://www.trendhunter.com/trends/substack.md)