# Iconic Eyewear Paper Illustrations David Scwen Does a Great Social Media Campaign for Warby Parker By Mesel Isaac | Published 2014-01-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/paper-illustrations References: [behance.net](http://www.behance.net/gallery/Warby-Parker/13727251) & [dschwen](http://www.dschwen.com/Warby-Parker-Vol-4) These cleverly designed paper illustrations are by Design Director and illustrator David Schwen, and were created for a social media campaign commissioned by the glasses company Warby Parker. David Schwen uses a plain paper background, then adds cut-out pieces of paper in the shape of the hair and lower body of which ever pop culture character he's designing and then completes the look by adding the [signature frames](https://www.trendhunter.com/trends/hookipa-ultra) the character is known for. Even though these paper illustrations are lacking in detail, you're immediately aware what character is meant to be pictured. The iconic shades help your mind to fill in the blank spaces allowing you to recognize Walter White, Superman and Woody Allen's character Alvie from the movie Annie Hall. The purpose of the campaign was meant to show how a simple pair of [glasses can carry](https://www.trendhunter.com/trends/hookipa-ultra-campaign) a lot of information. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 94% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Paper Illustrations:** Opportunity for innovative paper artists to create unique and recognizable artwork using simple cut-outs. - **Social Media Campaigns:** Opportunity for brands to leverage social media platforms to showcase creative and engaging content. - **Iconic Eyewear:** Opportunity for eyewear companies to create distinctive frames that become instantly recognizable and associated with popular culture characters. ### Sectors Adopting This - **Art and Design:** Opportunity for artists and designers to explore the potential of paper illustrations and incorporate them into various creative projects. - **Marketing and Advertising:** Opportunity for marketing professionals to develop innovative social media campaigns that capture the attention and interest of target audiences. - **Eyewear and Fashion:** Opportunity for eyewear brands to design and market iconic frames that appeal to consumers seeking unique and recognizable eyewear styles. ## Related on Trend Hunter - [Sci-Fi Film-Inspired Custom Eyewear](https://www.trendhunter.com/trends/lucasfilm.md) - [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md) - [Eyewear Eclipse Campaigns](https://www.trendhunter.com/trends/warby-parker-solar-eclipse.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md) - [Blind Box Eyewear Collaborations](https://www.trendhunter.com/trends/lenskart.md) - [Stunning 3D-Printed Sunglasses](https://www.trendhunter.com/trends/3dprinted-sunglasses1.md) - [Disney-Inspired Eyewear Collections](https://www.trendhunter.com/trends/mickey-friends-collection.md)