# Hair-Simulating Poster Ads The 'Paper Hair' Campaign Turned Sheets of Paper into Hair By Alexander Lam | Published 2013-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/paper-hair References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/08/kanechom-paper-hair/) & [kanechomamerica](http://www.kanechomamerica.com/) In an effort to promote [hair products](https://www.trendhunter.com/trends/its-a-10-haircare), hair care brand Kanechom launched the 'Paper Hair' campaign. Instead of using conventional flyers, Kanechom released [textured posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign) built to represent hair. Each ad features a different type of hair represented by a single sheet paper. Curly hair is shown using strips of curled paper while straight hair is shown using a piece of linearly sliced paper. Other posters went for a more conceptual route by symbolizing types of hair. Paper Hair was designed and implemented by Brazilian ad agency Filadelfia. Filadelfia had a small budget to work with so they found a way to get common flyers noticed. The [quirky posters](https://www.trendhunter.com/trends/dreamies-treats) were placed in beauty salons in Brazil to promote the hair product brand. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 33% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Hair-Simulating Poster Ads demonstrate a trend of interactive advertising by using textured posters to engage viewers and stand out from conventional flyers. - **Creative Marketing Strategies:** The 'Paper Hair' Campaign showcases a trend of innovative marketing strategies, where brands find unique ways to promote their products and create memorable experiences. - **Visual Storytelling:** The use of paper to represent different types of hair in the 'Paper Hair' Campaign reveals a trend of visual storytelling, capturing attention and conveying messages through creative visuals. ### Industries Being Reshaped - **Beauty and Hair Care:** Hair-Simulating Poster Ads present a disruptive innovation opportunity for the beauty and hair care industry to explore creative marketing ideas and engage customers in unique ways. - **Advertising and Marketing:** The 'Paper Hair' Campaign highlights a disruptive innovation opportunity for the advertising and marketing industry to push the boundaries of traditional advertising methods and create impactful campaigns. - **Graphic Design and Printing:** The design and production of hair-simulating posters in the 'Paper Hair' Campaign open up a disruptive innovation opportunity for the graphic design and printing industry to create interactive and visually appealing advertising materials. ## Related on Trend Hunter - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Lab-Themed Hair Pop-Ups](https://www.trendhunter.com/trends/garnier-fructis.md) - [Immersive Curl-Powered Pop-Ups](https://www.trendhunter.com/trends/curl-powered-pop-up.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Upcycling Body Hair Initiatives](https://www.trendhunter.com/trends/pubes-for-the-planet.md) - [Stay-Put Beauty Ads](https://www.trendhunter.com/trends/grippy-serum-primer.md)