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# Couture Paper Doll Photography
Ajax Lee Reimagined Iconic Fashion Designs as Paper Doll Clothing

By Riley von Niessen | Published 2016-07-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/paper-doll-clothing
References: [photogrist](https://photogrist.com/reality-paper-doll/) & [behance.net](https://www.behance.net/ajaxlee)

Ajax Lee is an art director and photographer based in Taipei, Taiwan, whose latest project reimagines some of fashion's most [iconic outfits](https://www.trendhunter.com/trends/balenciaga-by-demna) as paper doll clothing.

As the artist explains, his original plan was to use a 2016 Spring/Summer collection for his creations, however he opted for a diverse range of looks that begin from the 1930s instead. Included in the series of paper doll clothing is [Christian Dior's](https://www.trendhunter.com/trends/diors-2024-collection) 'The New Look' from 1947, Elsa Schiaparelli's 1937 'Lobster Dress,' Issey Miyake's bizarre 1994 'Flying Saucer' and a cut-out swimsuit design from Rudi Gernreich in 1971.

In order to create the pieces, Ajax Lee combines cartoon-like photography with the artistic paper doll clothing -- both elements working together for a modernized yet accurate tribute series.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 95% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Paper Doll Fashion:** Opportunity for a new type of fashion design that incorporates the nostalgia of traditional paper doll outfits with modern clothing design.
- **Iconic Fashion Tributes:** Opportunity for designers and artists to create tributes to iconic fashion designers or moments through unique mediums and art forms.
- **Cartoon-style Photography:** Opportunity for photographers to experiment with cartoon-style photography to create playful and nostalgic photoshoots that showcase clothing in a new way.

### Who This Affects Most

- **Fashion Design:** Fashion designers can incorporate paper doll clothing designs into their collections to achieve a modern and playful look.
- **Art and Photography:** Opportunity for artists and photographers to experiment with innovative mediums and art forms to create unique tributes to fashion and style.
- **Advertising and Marketing:** Brands can incorporate similar playful and nostalgic themes into their advertising and marketing campaigns to appeal to a younger demographic.

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