# Multicolor Paper Display Billboards The E Ink Advanced Color ePaper is Efficient and Durable By Michael Hemsworth | Published 2016-05-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/paper-display References: [liliputing](http://liliputing.com/2016/05/e-inks-new-displays-include-improved-color-epaper-for-signage.html) & [businesswire](http://www.businesswire.com/news/home/20160524006209/en/Ink-Announces-Advanced-Color-ePaper-Breakthrough-Technology) Designed for billboards and outdoor marketing purposes, the E Ink Advanced Color ePaper is a paper display technology that could help revolutionize [outdoor signage](https://www.trendhunter.com/trends/samsung-epaper-emdx). E Ink is associated with being grayscale and relatively low-definition, but this is all set to change thanks to the E Ink Advanced Color ePaper. Capable of displaying 32,000 different colors, the technology is lightweight, durable and focused on implementation in public information systems and outdoor advertising. Digital screens are increasingly becoming a common sight in major cities, so the E Ink Advanced Color ePaper paper display is an example of how they can be made more efficient. The addition of colors into [electronic paper technology](https://www.trendhunter.com/trends/samsung-13inch-color-epaper) helps broaden the capabilities and show what could be in store for [future handheld devices](https://www.trendhunter.com/trends/note-a1-nxtpaper) or multimedia screens. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 41% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Key Themes Behind This Trend - **Advanced Color Epaper:** The E Ink Advanced Color ePaper capable of displaying 32,000 different colors has disruptive innovation opportunities in billboards, signage and public information systems. - **Efficient Outdoor Signage:** Efficient and durable E Ink Advanced Color ePaper has disruptive innovation opportunities in the outdoor advertising industry. - **Colorful Electronic Paper Technology:** Colorful electronic paper technology has disruptive innovation opportunities for future handheld devices or multimedia screens. ### Where This Applies - **Outdoor Advertising:** Efficient and durable E Ink Advanced Color ePaper has disruptive innovation opportunities in the outdoor advertising industry. - **Billboards and Signage:** The E Ink Advanced Color ePaper capable of displaying 32,000 different colors has disruptive innovation opportunities in billboards and signage. - **Public Information Systems:** The E Ink Advanced Color ePaper capable of displaying 32,000 different colors has disruptive innovation opportunities in public information systems such as transportation and emergency alerts. ## Related on Trend Hunter - [Electronic Paper Advertising Displays](https://www.trendhunter.com/trends/e-ink-kaleido-3.md) - [Low-Power Paper-Like Retail Signs](https://www.trendhunter.com/trends/samsung-color-epaper-display.md) - [Power-Free Retail Displays](https://www.trendhunter.com/trends/philips-tableaux-5150i.md) - [Ultra-Responsive ePaper Displays](https://www.trendhunter.com/trends/epaper-displays.md) - [Chromatic E-Ink Marketing Posters](https://www.trendhunter.com/trends/sharp-eposters.md) - [Low-Energy Colorful Electronic Paper](https://www.trendhunter.com/trends/eskin-anycolor.md) - [Chromatic Paper-Like Displays](https://www.trendhunter.com/trends/tcl-nxtpaper-40.md) - [Large Poster-Like Displays](https://www.trendhunter.com/trends/inkposter-duna.md) - [Discreet Digital Art Displays](https://www.trendhunter.com/trends/paperless-paper-7inch-e-ink-frame.md)