# Paper Dispenser Encourages Green Saving Rain Forests By Going Like Sixty | Published 2007-10-22 | World Source: Trend Hunter, https://www.trendhunter.com/trends/paper-dispenser-reminds-user-to-be-green References: [ibelieveinadv](http://www.ibelieveinadv.com/2007/10/wwf-paper-dispenser/) This paper dispenser has dual function, working as a subtle reminder that [going green](https://www.trendhunter.com/trends/hannspree-ecovision-paper-display) helps save South American rain forests. A standard paper dispenser was modified by cutting out a part of the device in the shape of South America. Green foil was placed in the shape so that the level of towels was visible. As people use more paper, and the level falls, the image changes from light green to dark green, visually reminding the user to use fewer [paper towels](https://www.trendhunter.com/trends/tree-free-paper-towels). ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) ## Key Themes ### What's Driving This Trend - **Sustainable Consumption:** Opportunity for businesses to develop innovative products and services that promote eco-friendly practices in everyday life. - **Behavioral Nudging:** Potential to utilize visual cues and design modifications to influence consumer behavior towards more sustainable choices. - **Green Technology:** Emerging market for environmentally-friendly technologies that can help reduce resource consumption in various industries. ### Who This Affects Most - **Hospitality:** Potential for hotels, restaurants, and other hospitality businesses to implement eco-friendly practices and technologies in their operations. - **Retail:** Opportunity for retailers to offer sustainable products and packaging options, promoting environmentally-conscious consumer choices. - **Architecture and Interior Design:** Potential for designers and builders to incorporate sustainable materials and designs that encourage environmentally-friendly behavior in buildings. ## Related on Trend Hunter - [Festive Bamboo Tissues Papers](https://www.trendhunter.com/trends/stackatree.md) - [Sustainable Paper Towel Holders](https://www.trendhunter.com/trends/paper-towel-holder-1.md) - [Compressed Toilet Paper Boxes](https://www.trendhunter.com/trends/bambox.md) - [Rice Straw Tissue Packaging](https://www.trendhunter.com/trends/third-size-tissue-box.md) - [Paper-Saving Printer Concepts](https://www.trendhunter.com/trends/roller-jet-printer.md) - [Eco-Focused Toilet Paper Products](https://www.trendhunter.com/trends/sainsburys-toilet-paper.md) - [Eco-Friendly Paper Towels](https://www.trendhunter.com/trends/bravos-paper-towels.md) - [Diaper-Focused Point-Of-Sale Retail Displays](https://www.trendhunter.com/trends/emerson-ten.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md)