# Intergalactic Weaponry Refreshment Branding These Star Wars Paper Cups Turn Straws into Swords By Michael Hemsworth | Published 2016-10-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/paper-cups References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/10/drink-force-concept.html) & [behance.net](https://www.behance.net/christianrivera) These conceptual Star Wars paper cups are emblazoned with the imagery of LEGO Star Wars characters that turn their weaponry into a physical object to interact with. The Lightsabers that extend upwards from the imagery on each cup lines up with the straw to bring the cup to life in an unexpected way. Designed by Christian Rivera, the Star Wars cups identify how brands can rethink the approach to [branded product packaging](https://www.trendhunter.com/trends/b-water-beverage) to be somewhat quirky. These paper cups stand out for their use of the packaging itself rather than connected features or other design features to help refresh a [classic packaging design for beverages](https://www.trendhunter.com/trends/the-hefty-party-cups). Although conceptual, the Star Wars paper cups identify how innovative thinking and design can help to update the ordinary into the extraordinary. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 15% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Quirky Packaging:** Brands can explore designs that use the packaging itself to create a unique experience and stand out from competitors. - **Interactive Packaging:** Brands can incorporate interactive elements that engage consumers beyond just consuming the product itself. - **Branded Fun:** Brands can look for opportunities to add a playful element to their branding that resonates with consumers. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can update their packaging designs to incorporate unexpected and interactive elements that engage consumers. - **Toy and Game:** The toy and game industry can explore opportunities to blend their products with food and beverage packaging and create memorable experiences. - **Marketing and Advertising:** The marketing and advertising industry can help brands identify ways to add excitement and engagement to their packaging and branding to increase brand loyalty. ## Related on Trend Hunter - [Sci-Fi Show Drinking Vessels](https://www.trendhunter.com/trends/corkcicle-x-star-wars.md) - [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md) - [Sci-Fi Film Franchise Drinkware](https://www.trendhunter.com/trends/picard-tea-cup-set.md) - [Eye-Catching Reusable Beverage Cups](https://www.trendhunter.com/trends/reusable-beverage-cup.md) - [Sci Fi-Inspired Desk Decor](https://www.trendhunter.com/trends/lightsaber-lego.md) - [Collaboration Sci-Fi Cookies](https://www.trendhunter.com/trends/star-wars-oreo-cookies.md) - [QSR Color-Shift Cups](https://www.trendhunter.com/trends/colorchanging-cold-cups.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Sci-Fi Coffee Brews](https://www.trendhunter.com/trends/scifi-coffee-brews.md)