# Plant-Based Coffee Cups The 'Future Smart' Paper Cup from Huhtamaki is Full Renewable By Michael Hemsworth | Published 2016-10-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/paper-cup References: [foodbev](http://www.foodbev.com/news/huhtamaki-introduces-companys-first-fully-renewable-paper-cup/) & [huhtamaki](http://www.huhtamaki.com) The staggering number of [single-use coffee cups](https://www.trendhunter.com/trends/reborn-coffee) that are going into the landfill every year has prompted the development of the 'Future Smart' paper cup by packaging manufacturer [Huhtamaki](https://www.trendhunter.com/trends/huhtamaki-2). Purported to be the first 100% renewable cup for takeaway beverages, the 'Future Smart' cup can be used with hot or cold beverages as well as ice cream and even food. The cup is created using [plant-based materials](https://www.trendhunter.com/trends/avantium) that are certified by the Programme for the Endorsement of Forest Certification (PEFC). The paper cup utilized a newly developed polyethylene that's plant-based in order to prevent liquids from permeating the cup too quickly. The 'Future Smart' cup is described by the brand's Vice President of Innovation, Richard Skidmore: "Huhtamaki’s Future Smart paper cup solution is a giant leap forward in substituting fossil oil-based plastics in packaging with a fully renewable and economical next-generation, plant-based material." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Single-use Packaging:** The development of renewable and plant-based materials for coffee cups highlights the trend toward reducing single-use packaging waste. - **Sustainable Materials:** The use of plant-based materials in coffee cup production reflects the growing trend of utilizing sustainable and renewable resources in manufacturing. - **Circular Economy:** The 'Future Smart' cup's closed-loop system, where materials are sourced from renewable forests and can be recycled, aligns with the trend towards building a circular economy in the packaging industry. ### Sectors Adopting This - **Food Service:** The food service industry can benefit from adopting renewable and plant-based packaging solutions, aligning with consumer demand for more sustainable alternatives. - **Packaging Manufacturing:** The use of plant-based, renewable materials in coffee cup production presents disruptive innovation opportunities for packaging manufacturers to develop eco-friendly solutions and meet changing consumer preferences. - **Sustainable Product Development:** The development and implementation of renewable and sustainable materials in coffee cup production can create opportunities for companies specializing in sustainable product development and innovation. ## Related on Trend Hunter - [Home-Compostable Coffee Cups](https://www.trendhunter.com/trends/home-compostable-coffee-cups.md) - [Biotransformable Cup Designs](https://www.trendhunter.com/trends/verigreen.md) - [Bamboo Hot Beverage Cups](https://www.trendhunter.com/trends/celebration-packaging.md) - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Tech-Enabled Reusable Cups](https://www.trendhunter.com/trends/caulicups.md) - [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md) - [Eco-Friendly Paper Cups](https://www.trendhunter.com/trends/stora-enso.md) - [Compostable Single-Use Beer Cups](https://www.trendhunter.com/trends/beer-biocup.md) - [Sustainable Edible Coffee Cups](https://www.trendhunter.com/trends/the-coffee-bean-shop.md)