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# Paper Cup Typography
Marcio Ramos De Sa Expresses the Outdoor Picnic Vibe

By Marissa Brassfield | Published 2010-01-09 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/paper-cup-typography
References: [behance.net](http://www.behance.net/Gallery/Installation-typographical/380732) & [twitter](http://twitter.com/marcioramossa)

Everybody loves a picnic, and this paper cup typography by Márcio Ramos de Sá shows how [picnics](https://www.trendhunter.com/trends/summer-cups) and font design can go hand in hand. He's spelled out 'Piquenique' (picnic in Portuguese) in [paper cups](https://www.trendhunter.com/trends/origami-cup) amid bright green grass. The serif in the typography itself lends an elegant feel to what would otherwise be a utilitarian word.

Check out more paper cup typography above, and keep clicking for other beautiful outdoor font features.

**Implications** - Shoppers are attracted to products that are made with familiar everyday items. Designs that are relatable appeal to shoppers who desire a closer connection to what they purchase.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 62% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Everyday Object Design:** Designing everyday items in a creative and innovative way to attract consumers.
- **Outdoor Font Features:** Utilizing outdoor spaces to display font designs and create unique branding opportunities.
- **Relatable Design:** Designs that are relatable and appeal to shoppers who desire a closer connection to what they purchase.

### Industries Being Reshaped

- **Graphic Design:** Utilizing creativity to design everyday items with unique branding opportunities.
- **Packaging:** Innovating packaging designs to be relatable and attract consumers.
- **Advertising:** Creating outdoor font features to showcase brand creativity and messaging.

## Related on Trend Hunter

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- [Multifunctional Park Picnic Furniture](https://www.trendhunter.com/trends/foldable-picnic-furniture.md)
- [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md)
- [Brightly Colored Party Cups](https://www.trendhunter.com/trends/the-hefty-party-cups.md)
